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Traffic to your website helps to improve your rank which in turn generates more traffic, but you want to make sure that the increase in traffic is associated with an increase in engagement as well. If your traffic is increasing but your conversion rates are decreasing, you’re not bringing in the right traffic. There are a number of ways to optimize your website for conversion—such as by including calls to action and lead capture forms in the right places, providing the information your visitors are seeking, and making navigation easy and intuitive. But the first step is to be attracting the right visitors to your site in the first place. Your goal when it comes to website traffic is to be driving more qualified visitors to your site. That is, those who are most likely to convert into leads and customers.   Make sure you have a sitemap Implement Schema and structured data Make sure your pages are responsive Focus on link anchors Optimize alt-tags on images Research keywords Write unique product descriptions Keep content fresh Improve page relevancy Work on good site navigation Improve website speed Keep pages published Create Google My Business This is why Google My Business checks out as the best free website traffic generator. It: • Is free and easy to set up your listing • Allows you to show up for searches relevant to your business and location • Increases your visibility on a platform whose users have the intent to buy • Drives qualified traffic to your site and your store • Affords customers the opportunity to post reviews and even further boost your presence   Getting ecommerce website traffic does not have to cost you monetarily, but it will require effort on your part. However, the effort you put in will equate to the quality of the traffic you generate. As mentioned above, there is no point in getting more traffic to your website if those visitors are not likely to engage with your pages, convert into leads, or become customers.

Blogging is not just a digital marketing fad anymore. While it was a trendy way for people to post about their lives on the Internet, years ago. Today, blogging boost ecommerce SEO in many ways, as Google placed premium space for fresh and consistent contents in determining search engine ranking. Blogging has become a must-do for businesses of all sizes that want to gain traffic, grow their following, and improve their visibility in search engines.

Two reasons that changed the landscape of blogging and searches in general?

Firstly, businesses realized that blogging offers a great platform not only to prove their expertise in their industry, but also to improve their search engine optimization, or SEO—and almost without even trying. Secondly, Google ranking algorithm has place more and more importance on fresh and useful information for searchers with the release of Google BERT to pair it with RankBrain algo. These two algo combined is projected to do a better job of evaluating prepositions in searches, thus improving and refining search results. If you have been wondering whether blogging is going to help boosts your your ecommerce business seo, stop thinking and start your ecommerce website blog now. Find an ecommerce platform that have a native blog module like thritybees ecommerce. Blogging can only  help your SEO.

Blogging boost ecommerce SEO for five main reasons:

• You blog provide fresh and consistent content that Google loves
• Blogging is an excellent way to optimize the keywords you want to rank for in searches
• It allows you to develop and strengthen your relationships with new and old customers through social media
• Blogging allows you to build your links from other high quality websites because you have valuable fresh content.
• Your blog connects people and potential customers to your brand

Let’s dive right in!

Let's take a deeper look at each one of these factors, and expand further how blogging can help boost your search engine optimization.

#1 Reason. Google is placing a high value on new, original content being added regularly

I have highlighted the words "added regularly", because I have seen far too many blogs who got tons of contents overnight and none for years! It worked a decade ago when search engines wasn't that smart yet. But not today! Google is particularly sensitive to this. It penalizes a website if it detects practices like this. It is always looking for fresh contents to display to searches.

Why is fresh content important to Google?

Regular and consistent content tells Google that your site is active. It also shows that real, live people are behind the site who care about their visitors and what they want or need. Secondly, it allows Google to filter website pages that are dead or outdated, and contents that are not relevant anymore. It makes sense from the searchers vantage point. If you are searching for something, you don't want information that has been published decades ago, right? You want to read recent information when you are researching. Not only recency, but decency and well thought-out data. This is the first factor why blogging boost ecommerce seo.

#2 Reason. It is an excellent way to optimize for the keywords you want to rank for in searches

Optimizing your contents with your keywords are the foundation of a good SEO strategy along with implementing other stuff like structured data. Keywords are the words or phrases people type in when looking for a service or product you sell or information they are seeking. A common mistake for young and inexperienced SEO people is that, they pack their keywords into the title tag making it unreadable. Their idea is that, they think it will do wonders for SERP ranking, on the contrary, it impacts negatively on your SERP. Doing so, takes the sense and logic of the most important element of ecommerce SEO.

Google algorithm has gotten so much smarter today than it was 10 years ago when I was just started doing SEO. What you need to do instead is to work around your focus keywords so that you’d want potential customers to click on your URL.

This is why blogging helps boost ecommerce seo.

#3 Reason. Blogging allows you to build a strong reputation with new and old customers through social media

One of the effective marketing strategy many digital marketers use is to expand traffic sources. Blogging allows you to do this because you are able to offer valuable information for people to consume, share, and comment on. In time, when you have built enough following, you become an authority in your industry. It is the best way to improve your company’s reputation in your industry or niche. Reputation is a slippery thing. It cannot be developed overnight. It is built with time. And within that time, you must be able to contribute to the social and economic development of your community. We all know this. No reputation is built without contribution. And blog and blog, you foster growth and innovation in your industry -- learn and add value. People starts to look to you for direction. And the biggest covet about reputation is that it is sensitive and fragile. You need to uphold sustainable development principles to be able to be about it. Adding value strengthen your relationship with new and old customers with good reputation. This is why blogging boost ecommerce seo.

#4 Reason. Blogging allows you to build your links from other high quality websites because you have valuable fresh content.

When you create interesting contents people are going to notice and they are going to share it on social media. Their friends are going to read it, and might share it with friends, and friends are going to share it, and so on. That's a great potential for link building. Not only that, content creators and bloggers also links to your content in their posts, like I do from time to time - expanding your link all the more.

Links also provide a more in-depth experience for your readers, leading to complementary or related information that doesn’t duplicate the information in your blog post but instead adds additional layers of meaning and context. Incorporating links in a smart, deliberate way underlines the credibility of your blog and can improve your reputation for thought leadership.

This is how powerful blogging is.

#5 Reason. Your blog connects people and potential customers to your brand

Carefully crafted website content (e.g., a homepage or about page) can’t hold a candle to a blog post when it comes to showing the personal side of your business,” DeMers says. “Blogging gives your business a way to touch on issues and concerns of interest to your prospects, while also sharing what you and your employees are passionate about. Your blog posts give you a unique opportunity to share your voice and personality, building up trust and increasing your brand’s likeability quotient.

Additional source Blogging is not only providing fresh content for search engines and searches, it is as much as touching base with real people who are hungering for good content to satisfy a need. This is why blogging has evolve to a "sharing you life" a decade ago to a relevant and indispensable business tool today! Not only that, it foster an environment where customer are interacting with you — in positive, respectful, back-and-forth ways. This kind of symbiosis can make an impact online just as it can in person.

In conclusion

Now that you know the SEO advantages of blogging for your ecommerce website, you may be wondering how to get started. If you don’t already have a blog, you can check out WordPress or you can check thirtybees.com, it comes with a native blog module so that you have one system for your ecommerce and blog instead of two. Thirtybees is also a free ecommerce platform with a blog. Additional resource: Growing your ecommerce business website Starting your ecommerce business website Let's us know your thoughts in the comment section. ciao. 🙂

There are a number of ecommerce seo tips your can implement to optimize your website to generate more traffic—such as by including calls to action and lead capture forms in the right places, providing the information your visitors are seeking, and making navigation easy and intuitive. Your goal when it comes to generating more website traffic is to be driving more qualified visitors to your site. That is, those who are most likely to convert into leads and customers. Ecommerce SEO tips are designed to generate traffic to your website to improve your rank which in turn juices more traffic. Although what you want to make sure is that the increase in traffic be associated with an increase in engagement as well. If your traffic is increasing but your conversion rates are decreasing, you’re not bringing in the right traffic. But everything is going to start with generating more and more traffic first.

I have gathered 12 ecommerce SEO tips for you to  easily implement as soon as you need to generate more traffic to your shop

Every ecommerce website should have a sitemap. Make your sitemap is regularly generated and updated by your ecommerce system.. Prestashop-thirtybees comes with a fully loaded sitemap generator. Sitemaps are integral part of web development, especially if your website is an ecommerce one. In order for your online store to be visible to Google and other search engines, you must provide the search engines bots a map of all the contents in your store.

Sitemaps are your instruction manual for search engine robots, on how you want them to crawl and read your contents. If your instructions are not clear, search engines are not going to be able to read your contents properly. For example, if you have a link to a content in your sitemap, that content must exist. If that content is no longer published, the search engine robot will keep on looking for it, then return a report saying, they couldn’t found your link. In time, it will give your website a negative reputation for bad links.

Additional source: build store sitemap for google search Implement Schema and structured data Make sure your pages are responsive Focus on link anchors Optimize alt-tags on images Research keywords Write unique product descriptions Keep content fresh Improve page relevancy Work on good site navigation Improve website speed Keep pages published Create Google My Business This is why Google My Business checks out as the best free website traffic generator. It: • Is free and easy to set up your listing • Allows you to show up for searches relevant to your business and location • Increases your visibility on a platform whose users have the intent to buy • Drives qualified traffic to your site and your store • Affords customers the opportunity to post reviews and even further boost your presence   Getting ecommerce website traffic does not have to cost you monetarily, but it will require effort on your part. However, the effort you put in will equate to the quality of the traffic you generate. As mentioned above, there is no point in getting more traffic to your website if those visitors are not likely to engage with your pages, convert into leads, or become customers.

To optimize the profitability of your e-commerce website, you undoubtedly need search engine optimization. It is needed by all companies, ranging from bootstrapped startups that offer coupons, to international conglomerates listed on securities exchanges. The following are recommendations based on extensive and practical experience with electronic commerce and SEO. Each of them is firmly based on careful data analysis, rather than intuitions.

# 1. Search engine optimization can help customers find you

Without SEO, customers will find it hard to get to your store  in the sea of ecommerce pages, which means lost sales and valuable customers . Embrace an SEO-first approach to your ecommerce website. There are tons and tons of pages that search engine processes every minute. The questions is, how will your product pages be found in such a gargantuan heap of digital information? The simple answer is to embrace an SEO-first approach. As in any endeavor in real life, it takes time and doing things consistently to be an expert in that field.

Be an expert in your field

I was watching kungfu movies over that weekend. In the movie, the master was ask by a loud student, how long is it going to take him to be at his master's level? and the master said, "If you practice everyday for 10 years, you might get to  2nd level! And there are 7 levels of mastery you have to go through!" So, coming back to SEO - to have an SEO-first attitude, you need to be an EXPERT first in your field. And you are not going to reach that level without doing the same thing over and over again for at least 5 years. In this sense, expertise means that you need to illustrate your skills as the creator and publisher. By remaining honest and producing valuable content, any site—regardless of its specific industry—can emphasize its expertise. Harness the power of words to get your brand noticed. Design and launch a streamlined and SEO-friendly e-commerce store that yields great results.

Demonstrate an authoritativeness as a creator of contents.

You can do this by encouraging your expert content creators to add their names and credentials to their pieces. This gives readers a better idea of where the information they are being given is coming from—and if it is reliable.

If the content you’re presenting is scientific or studied in nature, then it’s imperative to supply appropriate citations. However, no matter what type of content is presented, offering the reader a picture of the author, accompanied by a brief biography, does a great job of humanizing your brand and promoting transparency among your audience.

Show users that they can trust you

This idea is particularly important for eCommerce websites since they request payment information from customers. A user should never feel unsafe when on your site. Instead, your content should either help or teach users something that relates to your business. Practices such as the aforementioned keyword stuffing will get flagged, and you’ll end up losing customers. # 2. Search engine optimization is an effective technique of growing the bottom line # 3. SEO produces cost-effective, long-lasting and quantifiable results.

Integrate a referral program system into your shop easily with thirtybees ecommerce referral program to grow you customer base. To win new customers, it may be interesting to set up a customer sponsorship strategy. This recommendation-based system can bring you new buyers through your existing customers. Good thing is that, prestashop-thirtybees ecommerce comes with a native customer referral program modules that works like a charm.

But first let us get some useful info how a referral program is defined. If you don't know already:

A referral program is a deliberate, systematic way of getting people to make referrals to your business. Referral programs are often called word-of-mouth marketing, because they reward existing customers for sharing and incentivising new customers to try out your brand.

Referral program are like Sponsorship Program. One customer refers a friend and both he and his referred friend gets rewarded for it in their next purchase.

What is the idea behind ecommerce customer referral program?

The idea behind referral programs is to motivate your existing customers to earn credit on your shop by encouraging them to recommend you to their friends. This method can work as long as you already have a customer base and you sell products that you do not buy once in your life (the consumables are still best for you. Affiliation, because you have to buy them regularly). However, it would be a mistakes for some shop owners to think sales will be go up exponentially, because because you run the referral program. To take advantage of this process it is necessary to define rules where everyone wins . The most important thing is to explain to your customers how it works. In my opinion, you need a complete CMS page that explains the details of the process with illustrations.

Why would Customer Referral Program work?

One possible explanation among others why referral programs might lead to higher customer profitability and loyalty is called social enrichment. Essentially, this explanation is that the bond that initially exists between the referrer and the referred-customer is an important part of why the referred-customer is committed to the business.

When running an ecommerce referral program, remember these three very important points:

#1. Give people a self-serving reason to WANT to talk about your product and refer you. If what you offer is uninteresting, people wont refer it. So, make a compelling reason for them to refer. #2. Make it really easy for your customers to refer you and they'd be happy to do it! #3. Get influential people to endorse you. There are "influencers" who can bring you new buyers (because they are looking for ways to save money). I see a lot of shops and yet, I seldom see them highlighting affiliate program. While it is not complicated to use, only a few really explains how this work to customers. In fact, if you do this, go extra further and make a video that explains your approach, why you put this program in place and why everyone is a winner (to reassure them too).

How to implement Customer Referral Program in prestashop-thritybees ecommerce?

Installation of the Prestashop sponsorship module . Creating dummy addresses on ClipMail for test accounts. Two possible methods: - mention of the sponsor manually via registration - mention of the sponsor via invitation by e-mail Write clear terms and conditions to avoid conflict. This process works well in evenings at the Tupperware . Remember to explain on your online shop, the progress of the process.  

There is undeniable reasons why SEO helps your ecommerce website today. People have increasingly been using Google search to look for almost about anything they want to be informed about. Take a look at the following data coming from smartinsights:

The number of people using internet search engines is increasing year on year and is almost unfathomable. Using the above Market Share chart and the data from Internet live stats, we can see the number of daily searches on Google - 3.5 billion, which equates to 1.2 trillion searches per year worldwide.

Source  Undoubtedly, the need for search engine optimization to work in your favor, gets even crucial as you begin to understand why SEO helps your ecommerce. Big companies have been using it to get more revenues. Small businesses uses it to get found and get more sales lead. The following are two undeniable reasons why SEO helps your ecommerce business

#1. Search engine optimization can help customers find you

Without SEO, customers will find it hard to get to your store  in the sea of ecommerce pages. It would be impossible for your to reach more people to get more sales and valuable customers. So, embracing an SEO-first approach to your ecommerce website, is a must. There are tons and tons of pages that search engine processes every minute. The questions is, how will your product pages be found in such a gargantuan heap of digital information? The simple answer is to embrace an SEO-first approach. As in any endeavor in real life, it takes time and doing things consistently to be an expert in that field.

Build your expertise in your particular niche

I was watching kungfu movies over that weekend. In the movie, the master was asked by a loud student,

"Master, how long is it going to take me to be at your level? and the master said, "If you practice everyday for 10 years, you might get to  2nd level! And there are 7 levels of mastery you have to go through!"

So, coming back to SEO - to have an SEO-first attitude, you need to be an EXPERT first in your field. And you are not going to reach that level without doing the same thing over and over again for at least 5 years. Build your expertise. This means that you need to illustrate your skills as the creator and publisher of contents. It is not going to be pretty at first but by remaining honest and producing valuable content, any site—regardless of its specific industry—can emphasize its expertise. Harness the power of words to get your brand noticed. Design and launch a streamlined and SEO-friendly e-commerce store that yields great results.

Demonstrate an authoritativeness as a creator of contents.

You can do this by encouraging your expert content creators to add their names and credentials to their pieces. This gives readers a better idea of where the information they are being given is coming from—and if it is reliable.

If the content you’re presenting is scientific or studied in nature, then it’s imperative to supply appropriate citations. However, no matter what type of content is presented, offering the reader a picture of the author, accompanied by a brief biography, does a great job of humanizing your brand and promoting transparency among your audience.

Show users that they can trust you

This idea is particularly important for eCommerce websites because we request information from customers at the payment process. Your users should feel safe giving away personal and financial information to your site. As content creator, your content should be able to help and teach users something that would add value to them as users. People tend to give money away when they receive more from you. That is the natural order of things. Trust is not built on  what you have, but on what you can give and what you can add to others' lives on a consistent basis. Consistency is such an important concept when it comes to ecommerce user experiences, and the effects it has on the user in terms of trust. When a user uses your ecommerce platform, they learn how it works, they learn where things are, and they learn who you are. And as they begin to see that you can be trusted, it boost your conversions. Your users learn to trust your website more and more, they tend to recommend it to family and friends. And that's how you grow your brand organically!

Building trust is not a matter of choice, but of necessity.

However, no one is going to trust you when they can't even find you, right? This is where SEO comes in for your ecommerce business - SEO helps your customers to find you on search engine searches. So, to underline the importance of how SEO helps your ecommerce business, write contents showing you are an expert and an authority in your field.

#2. SEO produces cost-effective, long-lasting and quantifiable results.

Search Engine Optimization, or SEO, is often lauded as being one of the more affordable and cost effective forms of online advertising. While this can be true, it is important to remember that an SEO campaign is not a one-time endeavor but should be an ongoing process to ensure the best results.

Every page is a potential SEO campaign

Every individual page on your site should be treated as a separate potential SEO campaign. By establishing a single campaign per page you can ensure that each page is properly optimized. Because each page have unique contents that targets relatively different type of audience in your niche. By doing so, it helps to ensure a more effective SEO marketing campaign for your ecommerce website as a whole, it also enables easier tracking of performance and monitoring of ROI. Most pages will have different requirements according to the competitiveness of keywords and the return per lead for each page. Tailoring an SEO campaign to meet these individual requirements helps to ensure its effectiveness.

Building powerful link profile sets you up for a long-lasting SEO

SEO is not a one-off marketing package. Everything about an SEO campaign should be regularly monitored and optimized according to results and other figures. Keyword popularity and the number of sites competing for the top positions can make some keywords less competitive while others become more appealing. Sites that are caught up in highly competitive niches will find that they need to build a particularly powerful link profile. This will take time, especially if the link profile is to appear natural to the search engines. Pages that are less competitive will need to keep their profile updated and ensure that they are still targeting appropriate keywords.

In conclusion

SEO is a powerful and cost-effective tool for your ecommerce SEO. Doing so gets you found in Google search in the first place. Start building your contents until you become and expert and authority in your field asap. Check out the following ecommerce SEO related posts to expand your knowledge and how you can use it to your advantage.

Page Load Speed! How fast is fast enough for your ecommerce SEO?

13 easy ecommerce SEO tips to generate more traffic to your shop

Does Blogging Help Boost Your Ecommerce SEO?

Customer loyalty programs might be one of the most straightforward approaches to grow sales. It increases customer retention and build loyalty. It also presents a selfless concern for the well-being of others in the community. Making this one of the best benefits of a customer loyalty programs you can take advantage of that comes along with prestashop-thirtybees ecommerce system.

Why implement Customer Loyalty programs?

The loyalty point system is a very interesting and profitable idea, especially when customers order regularly from your ecommerce store. Offering points is not a trigger for the buyer on the first purchase, but it encourages him to come back to repeat order again and again.

Repeat customers are responsible for 40% of the total revenue of an ecommerce store. Hence, isn’t it  automatic that more resource be diverted to get more sales from repeat customers? And yet, this is not happening.

The idea of ​​implementing customer loyalty module on your shop is an excellent way to drive repeat orders. However, it requires - in my opinion - to work a little integration so that the customer understands the operation of the points and how it is managed via his account. Currently, there is no explanation provided by developers in the default install. Clients may get lost and ask you about it. In this learning prestashop-thirtybees lesson, we will be covering a lot from module installation to customization, and perhaps a little bit of css work.

Below are list of objectives we are going to cover.

• What is the loyalty points module for?
• Settings & configuration of the module.
• Delete the "loyalty" folder in the "modules" folder of your theme, to ensure proper loading of the core module.
• Make sure an e-mail is sent to the customer during the entire process.
• Turn your points into a discount voucher via the customer account.
• Some CSS / templating formatting work seems required, but is necessary to provide a nice and smooth interface.(Optional)

Let's dive right in!

What is a customer loyalty module for?

Customer Loyalty module has been discussed above. But, I would like to give the following definition of customer loyalty module from a third-party resource.

Customer Loyalty module is a two-tiered solution designed to drive incremental business through your doors, by rewarding your frequent shoppers and driving repeat business. Both the Frequent Shopper Program and the Advanced Gift with Purchase Program are included.

Source In short, customer loyalty modules are modules designed to drive more sales by giving repeat customers reward on their next order. It is an incentive based system.

Alright! Let's get to the module itself.

As always, login to your back office and go to Modules and Services. Search for the term "loyalty". You should see a screen like below, like so. Click the install button. When the module is properly installed, click on the "configure" button. In the module configuration page, there is just one value that you need to set according as you may like. Check the image below: The most important value you need to set for your own ecommerce store is the value for every point. The default is that for every 10unit price, a customer gets 1 point which is equal to 0.5kr(or USD, whatever is your currency). You may set it to whatever amount you want to assign for every point your customer gains as a reward, it is up to you. Leave the other value as is. You don't have to change anything unless necessary. Do not forget to click Save button when you are done!

Checking the front end to see if customer loyalty module works

Now, refresh you front page and make a mock order. You should be able to see a note like the one in the image below. If you this notification does not appear where it should appear, or you see something different like the image below.

Delete the "loyalty" folder in the "modules" folder of your theme, to ensure proper loading of the core module.

If you have this notification in your ecommerce store after installing the customer loyalty module. You will have to do delete the "loyalty" folder in your themes/your_theme/modules directory. To do this, you must login to your Cpanel area. Then open File Manager. In the file manager console, click public_html, then go to themes >> your_theme >> modules, Don't worry, that folder is auto generated when you installed the module. Delete it! Go to your front store and refresh your page. All things should be good at this point and you should be able to see the notification, like so. Make a checkout process, and in the checkout page, you will see the notification as below, like so. Complete the order, then go to your account page. You should be able to see the Loyalty points menu listed among your tools, like so. Click it and see your loyalty points!

Make sure an e-mail is sent to the customer during the entire process.

Check your email to see if you are receiving system emails. If you do, then all is good. There is one more thing that you need to check. Go back to your back office, and then go to Orders. Then look for "status". Click the selection arrow, then select "Delivered", like so. Then click the "UPDATE STATUS" button. This will ensure that the loyalty points is going to activate for this particular customer. The loyalty point will not be activated if the order is not completed.

Turn your points into a discount voucher via the customer account.

Now, you go back to the front office and click on my account >> loyalty points.. refresh the page. You should be able to see a screen like below. Now you have the option of turning your loyalty points to its equivalent money. Cool stuff! This will be applied the next time this particular customer make another order. Powerful and awesome way to reward customer loyalty!

In conclusion

Smart businesses spend a great deal of money on how to get more sales from repeat customers.  The reason for this is that, 27% of your customers who made purchase will likely buy from you again. The better stat is that if these same customers make a third and fourth purchase from your ecommerce store. It raises your conversion rate to 54% for repeat customers. Customer loyalty programs can double or even triple your ecommerce sales. Give us a shout out if you agree or disagree with our take. If you like the post, please share it to your social media friends. Thanks! ciao 🙂

Integrate a referral program system into your shop easily with thirtybees ecommerce referral program to grow you customer base. To win new customers, it may be interesting to set up a customer sponsorship strategy. This recommendation-based system can bring you new buyers through your existing customers. Good thing is that, prestashop-thirtybees ecommerce comes with a native customer referral program modules that works like a charm, with little to no configuration needed at all.

But first let us get some useful info how a referral program is defined. If you don't know already:

A referral program is a deliberate, systematic way of getting people to make referrals to your business. Referral programs are often called word-of-mouth marketing, because they reward existing customers for sharing and incentivising new customers to try out your brand.

Referral program are like Sponsorship Program. One customer refers a friend and both he and his referred friend gets rewarded for it in their next purchase.

What is the idea behind ecommerce customer referral program?

The idea behind referral programs is to motivate your existing customers to earn credit on your shop by encouraging them to recommend you to their friends. This method can work as long as you already have a customer base and you sell products that you do not buy once in your life (the consumables are still best for you. Affiliation, because you have to buy them regularly). However, it would be a mistakes for some shop owners to think sales will be go up exponentially, because because you run the referral program. To take advantage of this process it is necessary to define rules where everyone wins . The most important thing is to explain to your customers how it works. In my opinion, you need a complete CMS page that explains the details of the process with illustrations.

Why would Customer Referral Program work?

One possible explanation among others why referral programs might lead to higher customer profitability and loyalty is called social enrichment. Essentially, this explanation is that the bond that initially exists between the referrer and the referred-customer is an important part of why the referred-customer is committed to the business.

When running an ecommerce referral program, remember these three very important points:

#1. Give people a self-serving reason to WANT to talk about your product and refer you. If what you offer is uninteresting, people wont refer it. So, make a compelling reason for them to refer. #2. Make it really easy for your customers to refer you and they'd be happy to do it! #3. Get influential people to endorse you. There are "influencers" who can bring you new buyers (because they are looking for ways to save money). I see a lot of shops and yet, I seldom see them highlighting affiliate program. While it is not complicated to use, only a few really explains how this work to customers. In fact, if you do this, go extra further and make a video that explains your approach, why you put this program in place and why everyone is a winner (to reassure them too).

How to implement Customer Referral Program in prestashop-thritybees ecommerce?

Installation of the Prestashop-thirtybees Referral module

Let us start with the installation of the customer referral program module. Login to your back-office dashboard. Go to the Modules and Services menu, and search for "referral". It should display a page like the one below. Click the install button. When the installation process is done, it should redirect you to the configuration page automatically, like so. In the configuration page, there are a couple things you need to do to make this module really work for your ecommerce store. The minimum number of purchase and the number of friends to refer which refers to your customers account page referral section. The default values are all good. You don't need to change anything here, except for the description at the bottom. Give it simple description and then click Save to save your work up to here.

Checking the front-office to see if Customer Referral Program works

Go to your ecommerce front office, and login as a customer. Make a dummy purchase, and complete it. Now check your customer account page. You should be able to see your account page like the following screenshot. Click it to open your Referral Program. At the referral page, enter the names of friends you want to refer, like so. Click the "default email" link to check on the email instruction that is sent by the system to your referrals. Click the check box to agree with the terms of service, then click Validate to complete the referral submission.

And you're done! Easy! Right?

In conclusion

Ecommerce Customer Referral program is an important and powerful component for each online business. If you are just starting with your referral marketing campaign for your business, make sure that it’s something that would be enjoyed by your customers and referrers. In this way, you can guarantee that you will achieve results and grow your customer base very quickly.

Additional resources on growing your ecommerce business:

Top 5 Tools To Improve Your Ecommerce website Conversion Rates

Help Grow Your Business With These Powerful Life Tips

3 Biggest Ecommerce Business Growth Factor Every Merchant Should Learn