There are several things you need to consider when deciding to start an ecommerce business. Many will want to find something that has a large global demand, of course. But picking something that will interest people can sometimes be daunting. And getting your wheels off running may need a little bit of priming. In this post, I would like to present 5 great and easy steps to start your ecommerce business the right way.
Over the years, I’ve listened to a great number of business start-up ideas, as well as new product ideas from existing companies. I have come to the conclusion that there is a common mistake a lot of entrepreneurs make as they develop their ideas. Most of them look at things from his/their perspective. Instead of exploring what people might need, they focus on what they want to do. And I think this is a simple trap. A common mistake. And it’s deadly.
Step #1. The first step to start a really good ecommerce business is to find a need that you can fill.
A lot of us is not comfortable with the thought that maybe, no one needs our business idea! The concept might be good and exciting, but have you ever sit down and ask “Who needs it?” Have you gone out and talk to people if what you can offer might fill a need they have? Because if they do, then you really have a profitable business idea in your hand. Go ahead and do it NOW, I say!
You cannot just say, “Well, everyone does need it!” without seeing first hand. You might be passionate about it, but who needs your passion?
Do you know how Google search came about? The Google boys delivered a more user-friendly search engine at a time when search engines were starting to get heavy use. They saw the need, and filled it really well.
Ask this simple question,
Does your business idea fill a specific need?
Go out there and test your idea and let the market judge it! I think that is the best that you can do.
Step #2. Write contents that sells to your particular audience.
Not just product descriptions, but contents and ideas about your business and products. Have only one goal that targets a limited audience.
Make it a bit conversational. Your content should be compelling enough to drive a customer into action but subtle enough that you don’t particularly notice the writing itself. Think of your customers’ “pain point” or need.
If you’ve ever read a product description or an ad and thought, “I have to buy this,” you were reading successful copy. If you’ve ever read an ad and thought, “Wow, this writing is really bad,” you’ve read bad copy.
Step #3. Design and build an easy-to-use, fast, and light ecommerce website.
Choose what platform you want your ecommerce website to be built on. We recommend Thirtybees Ecommerce. Thirtybees ecommerce is an easy to use ecommerce platform, built to be intuitive. It is fast loading and light on your server. And it is absolutely FREE! But just like any other ecommerce system out there, it has a learning curve that you need to get through. You may start learning from our resource, Thirtybees tutorial. It’s free content for your perusal.
Included in building your ecommerce website is securing your domain name. Go ahead and get yourself a domain name for your site so people can find it. Make it catchy and relevant. If you are in the natural farming niche, you may lookup domain names like “pureorganicfarming.com”, something like that. Set up your website, choose a theme, customize the design and make it look awesome! Bring your ecommerce website to life by easily adding product pages via the back office and create content through the blog module for thirtybees
Step #4. Begin to establish an expert reputation for yourself with your blog.
Establishing a reputation is a time-honed experience. You cannot have it overnight. You have to plan for it, and plan for the long haul.
Research shows the average blog is dead after a mere 100 days. That’s 3 months into it’s publishing.
So, if you survive a blog for a year. It means that your website has lived 4 times than average. ideas usually dies down after a while. There is no easy money or anything, especially in ecommerce business.
Check and double check that the content matches your audience’s needs. You may stay away from your core content from time to time, but always go back and match what your customers are looking for in your niche.
When establishing your reputation, regularity of content create is a must. Create new content on a regular and consistent basis. You can’t do 100 posts in a week, and nothing for months! I know, I have seen this a lot from new bloggers and content creators. I have nothing against it. But it is not a good idea, reputation wise. You have to keep up with new developments in your niche and say about it in social media or publish something about it.
Step #5. Leverage search engines to drive traffic to your site by doing ecommerce SEO.
Ecommerce SEO helps you attract the right visitors to your blog or website, because when you optimize your pages for search engines, they understand who you are better. Ecommerce SEO tells your potential customers what you do and who you do it for, and the topics you share about. I really love using SEO, teaching SEO, and working on my clients’ SEO.
Search Engine Optimization is the process of creating content and engaging in activities that help web pages show up as listings on search engine results pages (SERPs). You do this in two ways. On-page SEO and off-page SEO. There are standard important SEO elements that you should know and implement as soon as you can.
Another essential aspect of ecommerce SEO you need to implement to get your content rank well in search engine is to implement structured data to your website content.
The results displayed by Google sometimes varies from time to time, if you have noticed. Some ecommerce shops have taken advantage of a rather new but old way that Google parse data structure, – provided information that others do not, and the result is rather a lot different in favor of those who uses schema.org data structure.
Another under-estimated thing that you should do for your ecommerce website to rank higher in ecommerce SEO is “keyword research“. This is perhaps the most overlooked aspect of designing and creating an ecommerce website.
Starting your own ecommerce business is not rocket science. All the information you need are available for you in the internet. But you have to put in the time and effort, build your reputation, and expand your coverage. Anyone, from newbie to seasoned online entrepreneur, can benefit with these 5 great but easy steps to starting a new ecommerce venture.
Give us your thought on our take on how to start an ecommerce business in the comment section and don’t forget to share to your friends.