How to Improve your ecommerce website conversion rates is every owners, internet marketers, and developers end goal.
But so few have come to terms about what really does it takes to do that. All we hear is people asking, “what am I going to do to increase my conversion rates?” And never really poking into the bigger question, which is – “How am I to grow my audience?” Or “how am I to build my brand?”
Impossible to improve your ecommerce website conversion rates without growing audience.
Because, as simple as it may seem, growing your audience is synonymous with improve conversion rates?
So today, I am going to give you the top 5 tools to improve your ecommerce website conversion rates. And at the same time, we are going to be talking about tools that helps us grow our audience. Tools that provide us information about how to better understand users and customers behavior while visiting our websites.
These fantastic tool are easy to pull out of your pocket, to give you a boost in how you can improve your ecommerce website conversion rates. These are great great places to spend your time and energy with as you come to understand the immense potential of your property.
At the end of every tool is where you can find the source. You can go direct and visit the website I am talking about to give you a better perspective about this post.
Let’s dive right in!
# 1 Tool. HotJar for reading users behavioral pattern.
HotJar is an excellent tool for understanding from a high level how your users interact with you website. – Source
Hotjar is really cool place to start if you want to improve your ecommerce website conversion rates. It provide heatmaps which reads the behavior of your users while visiting your websites. By knowing this, you will have a solid grasp of where in your website your visitors are usually looking at. Consequently, it gives you an idea where to place your contents relevant to what your visitors are looking for.
They also have recordings and conversion funnels to help your siphon the users to lead them to your sales pitch. This way, it increases the likely-hood of converting your website visitors to paying customers.
An awesome place for your internet marketers
Hotjar is an awesome place for internet marketers to track customer satisfaction and net promoter score. It eliminates guesswork by watching the user sessions and gives your the ability to see how your customers are using your website.
Another cool thing about this is that, it allows the website owner to look at the behavior of the users and in so doing will be able to ask the right question at the right time.
#2 Tool. Quantcast to increase your understanding of your audience
Since 2006, we’ve been building Q – the world’s largest AI-driven audience behavior platform for the open Internet that today directly quantifies over 100 million mobile and web destinations. Comprised of Internet-scale 1st party data, self-adapting predictive models and integrated AI optimization, Q’s collection of machine learning technologies continually interprets the consumer behavior graph giving brands a real-time pulse of the Internet. – Source.
Quantcast gives you the ability to prove your audience and by doing so, it provides you the avenue to improve your ecommerce website conversion rates.
They also provide a deep real-time insights into your audiences, and what are the things that motivates them while visiting your websites, and how are they spending the time across your properties.
It is similar to what hotjar offers, but this one is more of an artificial intelligence driven platform able to provided for a better understand of the audience. Publishers and ecommerce website owners will love this tool, as well as marketers and consultants.
Sales growth is equal to users growth. This platform gives you that ability to grow your audience with the end goal of increasing your website revenue thus improving your ecommerce website conversion rate.
#3 Tool. Search Box Tips – for improving your E-Commerce Conversion Rates
This is really good content provided by EasyAsk. It focuses on the proper placement of your search box to optimize conversion rates.
#4 Tool. Take a peek at what your users are typing with Google search to improve your ecommerce website conversion rates
Google Search Console will gives you a peek at what keywords users are typing to find your website (if they click on your website or not). It also shows you various errors that may affect your website rankings such as slow loading pages, broken links, etc. – Source
Google search console is a handy tool for any internet marketer and SEO people. People in this field just can’t live without it, no matter how they hate google for its success. There is no denying that in out world today, Google has taken practically every information we could possibly find in the internet. Making it available for anyone who wishes to understand better how people interact around the globe.
And if your are serious about improving our ecommerce website conversion rates, you have to use this free tool from Google.
Google Search Console is an invaluable resource for me. Especially when it comes to structured data and schema types along with checking out the weekly performance of my properties. It really is an indispensable tool for every internet marketer.
#5 Tool. Reach your customers with MailChimp
With 66% of consumers making a purchase as a result of an email, this marketing method will be one of the best tools that you can use to drive traffic that will convert. MailChimp is one of our top picks for an. – Source
Simply put, Mailchimp is a marketing platform for your ecommerce business.
Their marketing platform helps you find new customers, build stronger relationships, and boost sales through deeper customer insights.
MailChimp prides in the following end results:
First is by putting your audience first. Know who you’re talking to so you can say the right things. Secondly, by bringing your brand to life. Look like a pro with elegant, easy-to-use design tools. Thirdly, is by creating integrated campaigns. Spread the word with social, email, ads, and more. And lastly, by turning data into insights. Recommendations get smarter as you go.
There are many ways to improve your ecommerce website conversion rates. But these 5 I have mentioned really stand for us. Let me know if there is one tool you might recommend to improve an ecommerce website conversion rates.