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What Black Friday huge sales has proven to us is that, ecommerce website is necessary for retailers and businesses to stay competitive. The weekend shopping frenzy which accompanies Thanksgiving has now become an annual retail norm around the world. If you are you are not online, you are going to be left behind. You simple cannot afford not to! Consumers are now well-used to the discounting madness which it brings to online and bricks-and-mortar shopping. It is the springboard to the Christmas trading period and retailers around the world have jumped on the bandwagon. Many small retailers have also engaged and many more have bravely disengaged.

5 Reasons an eCommerce Website is Necessary For Businesses to Stay Relevant:

#1. Reach new prospective customers through search engines.

When you sell a product or service through a national or global platform of an ecommerce website, then you tend to reach out to a much wider audience as compared to traditional commerce methods. This gives you a broader audience and hence possibility of better overall sales. Whereas, location used to be the determining factor for retail and business sales, that is not the case anymore. Having an eCommerce website levels the playing field between prime locations and less trafficked areas. Instead of your physical address determining your business’s location, your ability to rank in searches engines determines how visible you are. Potential customers who haven’t driven past your stores or heard about your from someone else, have the ability to find you online. Everyday someone is searching for something relevant to your stores products and eCommerce website gives you the ability to get found by and sell your products to them directly through the web. Ability to be open 24/7-with an ecommerce website, you will give your audiences to purchase from you not just during regular store hours but throughout the day. Whether it is Sunday or a national holiday, your estore is always open. This too helps you to make more sales, hence boosting sales. Better conversion rates-no matter how popular your brand is, if conversion rate is low, then profits will be low. Having an ecommerce platform helps you to increase your conversion rate since people get a chance to immediately buy from you rather than wait to visit the store. Easier to set up-an ecommerce platform is definitely much easier to set up and run than an actual physical store. There are many good website development and management platforms which can easily do this task for you at reasonable rates. It is not just easier but also a lot cheaper. Reduced risk, increased profitability-to manage and run an online store, you need a smaller workforce, thus increasing margin between profits and spending. Also, there is also the advantage of reduced risk which adds to the list of the benefits of having an ecommerce store.

Is your ecommerce website being found in search engine searches? If not, what can you do to make your ecommerce website get found in Google search? This is the exact question I read from a desperate owner of a new online seller in one of the chat room i frequent in one of the social media platforms. There is no acceptable argument to say that organic traffic is NOT the best kind of traffic, because it is! You’ll want to be doing all you can to encourage more of it to gain sales for your eCommerce business. However, getting those beneficial free clicks, visits and purchases can be tricky if you don’t have a good grasp on your Search Engine Optimisation strategy.

So, what should you be doing to ensure that your business is being found in search results?

#1. Foremost of your priority is to create unique and quality contents on a consistent basis.

This means unique product descriptions and titles. Don’t use a repetitive formula for all your products, even if they are similar. Google loves websites, -ecommerce or not - that has fresh and relevant contents.

Why does Google love fresh and unique contents?

The simple answer is that, Google is a search provider. They want to display content results that are new. Imagine if all they could come up with are contents written 5 years ago, every time someone submits a query. I bet you, people are not going to like it. I won't like it either! As a content creator, you should take the time to not only check your personal site for duplicate content, but also to check that it doesn’t match the product descriptions used by your competitors.

#2. This has been mentioned a lot on many pages, but a good Meta Description is an indispensable part of ensuring that your ecommerce website gets found in Google.

It encourages consumers to click on your site. With eCommerce, many consumers when searching Google to find what they are looking for are particularly swayed by a good meta description. Check this search results i got when search for the keywords "ecommerce + 'guest post'": The link display above is listed 6th on the first page, but I clicked it because it gave me a really compelling description. You get what I mean? Meta descriptions could be the difference between a customer clicking on your link, or the one above it or below it. Ensure that your meta description describes your link aptly and convincingly. This is why SEO helps ecommerce Google ranking.

#3. Put premium on page load speed when developing your ecommerce website.

Slow loading pages can easily put off consumers when they are trying to shop. Understand that we are living in a world of instant gratification. Imagine a customer trying to access your product page and it is taking eternity to load and then crashes when they are trying to purchase something. That is unimaginable in 2020's web speed. As the majority of online shopping these days is performed on mobile phones, it’s imperative that you optimise your mobile loading speed. Set a Preferred URL for search engines to avoid Google attempting to trawl through long and arduous URLs which are commonplace with eCommerce websites. If Google has to do this, it can have an impact on your page ranking. Canonical URLsare especially important for those eCommerce websites which have hundreds of products. Create Local Pages and embrace local SEO if your business has a physical store as well as an eCommerce website. This means local results can appear to those consumers in the same geographical location as your store when they come to search for a specific product on Google. It also means your consumers will be presented with your business information, including your address and opening hours. Encourage as Many Reviews as Possible to allow customers to act as your own personal salespeople. The great thing about having an eCommerce business is that you have a wealth of opportunity for customers to write and post visible reviews, therefore promoting your business for you. Google loves positive reviews, and enough of them could significantly help your rankings on the search engine. Use Link Building to have new customers referred to your website or product by external, established sites. This could be a product review shown on an external website or comparison site, or a recommendation of your product from an authoritative source. You can find dependable link building services to better build your brand.

There is undeniable reasons why SEO helps your ecommerce website today. People have increasingly been using Google search to look for almost about anything they want to be informed about. Take a look at the following data coming from smartinsights:

The number of people using internet search engines is increasing year on year and is almost unfathomable. Using the above Market Share chart and the data from Internet live stats, we can see the number of daily searches on Google - 3.5 billion, which equates to 1.2 trillion searches per year worldwide.

Source  Undoubtedly, the need for search engine optimization to work in your favor, gets even crucial as you begin to understand why SEO helps your ecommerce. Big companies have been using it to get more revenues. Small businesses uses it to get found and get more sales lead. The following are two undeniable reasons why SEO helps your ecommerce business

#1. Search engine optimization can help customers find you

Without SEO, customers will find it hard to get to your store  in the sea of ecommerce pages. You will then gain more sales and valuable customers. So, embracing an SEO-first approach to your ecommerce website, is a must. There are tons and tons of pages that search engine processes every minute. The questions is, how will your product pages be found in such a gargantuan heap of digital information? The simple answer is to embrace an SEO-first approach. As in any endeavor in real life, it takes time and doing things consistently to be an expert in that field.

Build your expertise in your particular niche

I was watching kungfu movies over that weekend. In the movie, the master was asked by a loud student,

"Master, how long is it going to take me to be at your level? and the master said, "If you practice everyday for 10 years, you might get to  2nd level! And there are 7 levels of mastery you have to go through!"

So, coming back to SEO - to have an SEO-first attitude, you need to be an EXPERT first in your field. And you are not going to reach that level without doing the same thing over and over again for at least 5 years. Build your expertise, this means that you need to illustrate your skills as the creator and publisher of contents. It is not going to be pretty at first but by remaining honest and producing valuable content, any site—regardless of its specific industry—can emphasize its expertise. Harness the power of words to get your brand noticed. Design and launch a streamlined and SEO-friendly e-commerce store that yields great results.

Demonstrate an authoritativeness as a creator of contents.

You can do this by encouraging your expert content creators to add their names and credentials to their pieces. This gives readers a better idea of where the information they are being given is coming from—and if it is reliable.

If the content you’re presenting is scientific or studied in nature, then it’s imperative to supply appropriate citations. However, no matter what type of content is presented, offering the reader a picture of the author, accompanied by a brief biography, does a great job of humanizing your brand and promoting transparency among your audience.

Show users that they can trust you

This idea is particularly important for eCommerce websites because we request information from customers at the payment process. Your users should feel safe giving away personal and financial information to your site. As content creator, your content should be able to help and teach users something that would add value to them as users. People tend to give money away when they receive more from you. That is the natural order of things. Trust is not built on  what you have, but on what you can give and what you can add to others' lives on a consistent basis. Consistency is such an important concept when it comes to ecommerce user experiences, and the effects it has on the user in terms of trust. When a user uses your ecommerce platform, they learn how it works, they learn where things are, and they learn who you are. And as they begin to see that you can be trusted, it boost your conversions. Your users learn to trust your website more and more, they tend to recommend it to family and friends. And that's how you grow your brand organically!

Building trust is not a matter of choice, but of necessity.

However, no one is going to trust you when they can't even find you, right? This is where SEO comes in for your ecommerce business - SEO helps your customers find you on search engine searches. So, to underline the importance of how SEO helps your ecommerce business, write contents showing you are an expert and an authority in your field.

#2. SEO produces cost-effective, long-lasting and quantifiable results.

Search Engine Optimization, or SEO, is often lauded as being one of the more affordable and cost effective forms of online advertising. While this can be true, it is important to remember that an SEO campaign is not a one-time endeavor but should be an ongoing process to ensure the best results.

Every page is a potential SEO campaign

Every individual page on your site should be treated as a separate potential SEO campaign. By establishing a single campaign per page you can ensure that each page is properly optimized. Because each page have unique contents that targets relatively different type of audience in your niche. By doing so, it helps to ensure a more effective SEO marketing campaign for your ecommerce website as a whole, it also enables easier tracking of performance and monitoring of ROI. Most pages will have different requirements according to the competitiveness of keywords and the return per lead for each page. Tailoring an SEO campaign to meet these individual requirements helps to ensure its effectiveness.

Building powerful link profile sets you up for a long-lasting SEO

SEO is not a one-off marketing package. Everything about an SEO campaign should be regularly monitored and optimized according to results and other figures. Keyword popularity and the number of sites competing for the top positions can make some keywords less competitive while others become more appealing. Sites that are caught up in highly competitive niches will find that they need to build a particularly powerful link profile. This will take time, especially if the link profile is to appear natural to the search engines. Pages that are less competitive will need to keep their profile updated and ensure that they are still targeting appropriate keywords.

In conclusion

SEO is a powerful and cost-effective tool for your ecommerce SEO. Doing so gets you found in Google search in the first place. Start building your contents until you become and expert and authority in your field asap. Check out the following ecommerce SEO related posts to expand your knowledge and how you can use it to your advantage.

Page Load Speed! How fast is fast enough for your ecommerce SEO?

13 easy ecommerce SEO tips to generate more traffic to your shop

Does Blogging Help Boost Your Ecommerce SEO?

To optimize the profitability of your e-commerce website, you undoubtedly need search engine optimization. It is needed by all companies, ranging from bootstrapped startups that offer coupons, to international conglomerates listed on securities exchanges. The following are recommendations based on extensive and practical experience with electronic commerce and SEO. Each of them is firmly based on careful data analysis, rather than intuitions.

#1. Search engine optimization can help customers find you

Without SEO, customers will find it hard to get to your store  in the sea of ecommerce pages, which means lost sales and valuable customers . Embrace an SEO-first approach to your ecommerce website. There are tons and tons of pages that search engine processes every minute. The questions is, how will your product pages be found in such a gargantuan heap of digital information? The simple answer is to embrace an SEO-first approach. As in any endeavor in real life, it takes time and doing things consistently to be an expert in that field.

Build your expertise in your particular niche

I was watching kungfu movies over that weekend. In the movie, the master was asked by a loud student,

"Master, how long is it going to take me to be at your level? and the master said, "If you practice everyday for 10 years, you might get to  2nd level! And there are 7 levels of mastery you have to go through!"

So, coming back to SEO - to have an SEO-first attitude, you need to be an EXPERT first in your field. And you are not going to reach that level without doing the same thing over and over again for at least 5 years. Build your expertise, this means that you need to illustrate your skills as the creator and publisher of contents. It is not going to be pretty at first but by remaining honest and producing valuable content, any site—regardless of its specific industry—can emphasize its expertise. Harness the power of words to get your brand noticed. Design and launch a streamlined and SEO-friendly e-commerce store that yields great results.

Demonstrate an authoritativeness as a creator of contents.

You can do this by encouraging your expert content creators to add their names and credentials to their pieces. This gives readers a better idea of where the information they are being given is coming from—and if it is reliable.

If the content you’re presenting is scientific or studied in nature, then it’s imperative to supply appropriate citations. However, no matter what type of content is presented, offering the reader a picture of the author, accompanied by a brief biography, does a great job of humanizing your brand and promoting transparency among your audience.

Show users that they can trust you

This idea is particularly important for eCommerce websites because we request information from customers at the payment process. Your users should feel safe giving away personal and financial information to your site. As content creator, your content should be able to help and teach users something that would add value to them as users. People tend to give money away when they receive more from you. That is the natural order of things. Trust is not built on  what you have, but on what you can give and what you can add to others' lives on a consistent basis. Consistency is such an important concept when it comes to ecommerce user experiences, and the effects it has on the user in terms of trust. When a user uses your ecommerce platform, they learn how it works, they learn where things are, and they learn who you are. And as they begin to see that you can be trusted, it boost your conversions. Your users learn to trust your website more and more, they tend to recommend it to family and friends. And that's how you grow your brand organically!

Building trust is not a matter of choice, but of necessity.

However, no one is going to trust you when they can't even find you, right? This is where SEO comes in for your ecommerce business - SEO helps your customers find you on search engine searches. So, to underline the importance of how SEO helps your ecommerce business, write contents showing you are an expert and an authority in your field.

#2. SEO produces cost-effective, long-lasting and quantifiable results.

Search Engine Optimization, or SEO, is often lauded as being one of the more affordable and cost effective forms of online advertising. While this can be true, it is important to remember that an SEO campaign is not a one-time endeavor but should be an ongoing process to ensure the best results.

Every page is a potential SEO campaign

Every individual page on your site should be treated as a separate potential SEO campaign. By establishing a single campaign per page you can ensure that each page is properly optimized. Because each page have unique contents that targets relatively different type of audience in your niche. By doing so, it helps to ensure a more effective SEO marketing campaign for your ecommerce website as a whole, it also enables easier tracking of performance and monitoring of ROI. Most pages will have different requirements according to the competitiveness of keywords and the return per lead for each page. Tailoring an SEO campaign to meet these individual requirements helps to ensure its effectiveness.

Building powerful link profile sets you up for a long-lasting SEO

SEO is not a one-off marketing package. Everything about an SEO campaign should be regularly monitored and optimized according to results and other figures. Keyword popularity and the number of sites competing for the top positions can make some keywords less competitive while others become more appealing. Sites that are especially caught up in highly competitive markets will find that they need to build a particularly powerful link profile. This will take time, especially if the link profile is to appear natural to the search engines. Less competitive pages will also need to keep their profile updated and will need to ensure that they are still targeting appropriate keywords.

In conclusion

SEO is a powerful and cost-effective tool for your ecommerce SEO.  Doing so sets you up for the long game. Build contents until you become and expert and authority in your field. Set up your link profile to be as powerful as it can. Search engines consider the sheer weight of links, and they also take into account the value of the page where the link is found.

It's the time of the year for office holiday parties and vacations. however, it is also, for the better part a time for planning. Companies and organizations uses this time of the year to reassess and set up goals for the following year and beyond. You can start 2020 strong with timely elimination of bad business habits and practices, concrete goal settings, and improved standard of service. Prepare today, and you’ll be ready for a great new year.

1. Clean up and Trade up.

Is there a bad business habit you would like to eliminate? Sketch out some ideas for what you would replace it with—a more positive habit to make the transition easier. Act immediately. To help you out, below are 10 Bad business habits you should clean up in 2020. The list is courtesy of entrepreneur dot com.

• Focusing on too much at once. ...
• Remaining too focused on one thing. ...
• Delaying the creation of systems and processes. ...
• Over-promising. ...
• Not taking risks. ...
• Failing to delegate. ...
• Micromanaging. ...
• Being reactive instead of proactive.
• Worrying too much about money
• Never taking time off

Source Trade up these 10 bad habits with the powerful life tips that grows your ecommerce business. 1. invest in the professional growth of your team. High-quality training will help accomplish this. 2. To drive revenue and growth, you need to establish concrete goals, ones to which you and your team can be held accountable. The best way to do that is to make your goals “SMART.”   Improve your standard of service. At the end of the day, you can’t beat high-quality customer service. Prepare for 2019 by thinking of ways to improve the standard of service that you deliver to your customers. In the modern age, personalised services are becoming increasingly popular. Think of ways to tailor-make your services to each customer. Even sending handwritten thank-you letters to big clients could make all the difference. And you could ask for feedback from your customers to find new ways of improving the service you deliver to them.