Increase traffic and sales are two sides of the same coin!
On average, it takes 6-7 interactions before someone will whip out their credit card and give you their money.
In order for sales to happen, you need to get traffic to your website first. You are not going to make a single sale without people coming in and checking out your ecommerce store. You need to get people to see what your product offers are, right?
How are you going to increase traffic and sales and get people to come and check you out?
First and foremost, you need to get a listing on Google and rank your website high up in the ranking for the keywords particular to your niche. You have to produce contents that your visitors can interact with. Not just any content, you need great content behind those interactions.
The problem with most ecommerce startups is that, they expect people to buy after seeing their brand/product only once. Sales does not happen that way. Remember you are in competition with millions of ecommerce websites that want to makes sales just as badly as you are. You need to offer more than you competitors to increase traffic and sales!
How are you going to increase traffic and sales?
Ok! So you got your website listed on Google. now you real work starts. YOu will need to increase traffic so that you will have your first sales. Remember, it takes 6-7 interactions before people buy from you. You might consider paying for ads using Google adwords or social madia ads(depending on skills and budget, this can work really good for some, but the risk is high). Paid ads are the quickest traffic to send to your product pages. But will it be worth it? A lot of times it won’t be enough to rely on paid ads.
A better alternative,
So far the best strategy to increase traffic and sales is content marketing! To do this, you need to spend a lot of thought on your brand. What are you? Who are you? What do you know? Can you do something for me? Do you have any value you offer? What can I get in return? Why are they better off buying from you? These are questions that you must provide your visitors before even showing them your product or services. And this is called content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
You can definitely increase traffic and sales by using content marketing! It is free, well, most of it – depends on how you approach it! You can create content yourself or have someone create them for you.
So, what is it about content marketing that increase traffic and sales?
In today’s information driven world, people don’t want advertising when making purchasing decisions. People want valuable information! They want to be part of a knowledgeable few and the best way to provide those information is — content.
This saying in marketing world holds true as ever! Content is KING!
In the last 2 decades, social media has played a major role in people’s buying experience. Content spreads easily via social networks, generating powerful word-of-mouth exposure for savvy content marketers. Customer generated contents has taken a relevant part in buyer’s decision making, prodded by social media influencers. All of these can be attributed to content marketing. And big brands spends much resource into courting people on social media.
Why do BIG brands spend so much time and effort courting millennials on social media?
Because social media has now become a major influencer when it comes to the purchasing decisions of millennials. THEY KNOW! In fact, 72% of them report buying fashion and beauty products based on Instagram and facebook posts. And the further role of social media influencers goes way beyond this one network.
Additional resource. There is great power in testimonials in our social media driven world.
Google search engine loves great content, so too are people.
We cannot help but admit that, people desire and seek out great contents. And it is great content that Google and other search engines wants to rank well in the search results so those people can find your business. In more than a decade that I have been working around google algorithm, having great and unique content has always been a constant. Yes, they changed their algo from year to year, but if someone is looking for one thing that Google have steadily place a high premium about, – it’s content.
Creating, publishing, and sharing content is the best way to achieve what advertising is supposed to achieve, but doesn’t do so well online — to get people to know, like, and trust your brand. It is free, if you make it so.
Give yourself a shot! Increase traffic and sales by creating and distributing valuable, relevant, and consistent content to attract and retain your audience — and, ultimately, to drive profitable customer action.
Without content, it would be near impossible for your potential customers to interact with your online business. This problem is compounded when you sell on Amazon, where they take all those possible interactions away from your brand.
What will happen if you have too little content on your ecommerce website for your users to interact?
Without fresh content a website will most certainly lose out on inbound traffic. That is, there is no way someone or you can share something to people and attract them to come to pay your ecommerce website a visit. When you create content, you’re providing free and useful information to your audience. You are attracting potential customers to your website, and retaining existing customers through quality engagement.
The idea of content marketing is to increase your traffic sources by providing value to people. And not only that, it is also geared towards increasing your social media engagement. Without these two happening, there is just no way for people to get to know you on a deeper level where trust is not an issue.
Content marketing not only increase traffic and sales but it also lower your customer acquisition costs and turn cold traffic into paying customers. It increases your engagement and makes your brand memorable and automate your buyer’s buying journey.
Whether you are a startup or a growing brand, you can increase traffic and sales by using content marketing.
Alright! Am I wrong on this take that content marketing is the best way to increase traffic and sales? If you have something in mind, please use the comment section and give this article a comment. Hit that like button and don’t forget to shave to your friends on social media. ciao 🙂