Successful dropshipping ecommerce website largely depends on several factors: not only do you need an ecommerce website that stands out, in dept knowledge of your product, but of equally important, if not, the most important is to do an on-page and off-page SEO work.
A product supply chain method
Online Drop shipping is a kind of product supply chain method where the seller or the ecommerce website does not keep the products stock, but instead when a purchase is made from their ecommerce website system. They then transfer the customer orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer.
In very simple terms, “Drop shipping” is a business strategy in which an online store owner helps retailers or customers to access the products directly from the manufacturer or wholesaler through direct delivery.
This way, the drop shipper gets a commission for helping initiate and close sales deals for the manufacturer or another retailer who has goods in stock, while the customer gets his/her order.
Below are the list of items on how successful dropshipping ecommerce work:
1. Customers order items on your e-commerce store.
2. Your supplier supports orders and sends products to end customers.
3. Customers receive their orders shipped directly from suppliers with a custom label from your e-shop.
Drop shipping is a great option to consider for your PrestaShop ecommerce website. Without mincing words, it’s a legitimate win-win solution for everyone who wants to try out a different business model or start with small investments.
But before you jump on the drop shipping bandwagon with your prestashop ecommerce website, it would be helpful to go through some of the most common information you might need to be knowledgeable about.
Is Prestashop a good system to do successful dropshipping?
Absolutely YES! Prestahop ecommerce system is a robust system yet light on the server, especially its fork Thirtybees. Modules and extensions to allow drop shippers to do drop shipping through the backend with a few clicks on the mouse, have been a solid feature for Prestahop drop shipping modules. You may choose from the top drop shipping addons available at Prestashop.com/addons page. We are not affiliate with any of them. Please make sure to check the reviews and buyer feedback before purchasing your premium module on drop shipping.
With that out of the way. Let us dive down to how you can guarantee success with your drop shipping business using Prestashop Ecommerce Website.
Start with Knowing your product.
Knowing your product boost your sales Having a thorough understanding of the product/s you want to drop ship allows you – the retailer to use different techniques and methods of presenting the product to your customers. Stronger communication skills will allow a salesperson to recognize and adapt a sales presentation for the various types of customers. One of the questions you should always be asking yourself is “am I talking or communicating?” Too many times, people are just talking. Train yourself to sell the benefit of the product you want to drop ship and not just talk about the features. Study the product well, eat, sleep, dream, and wake up with the product. See the customer needs and how your product can fill that need.
You can gain those knowledge by following people and websites who recommends or uses the product. Check out the manufacturers as well as the retailers. See what they have available on the net about the product and how it is being marketed.
Things That You Need to Know About Your Products
- Pricing structure
- Styles, colors or models available
- History of the product
- Any special manufacturing process
- How to use the product
- Product distribution and delivery
- Servicing, warranty, and repair information.
- And most importantly – how to show what the customer is interested in
Customers crave and need product knowledge too. It’s how they make the buying decision. If you can gain that knowledge and be able to share it with others. You are well on your way to a really successful dropshipping ecommerce business.
Alright! You have a product, now you need an ecommerce website development for your dropshipping business.
Ask yourself these questions:
How will my online store stand out from my competitors? Is my eCommerce website design optimized to win over my customers?
You see, your eCommerce website (especially your product pages) needs to be designed properly, so you can effectively turn browsers into buyers after they arrive on your online store.
For example, research has shown that the color orange appeals most to impulsive shoppers, while the color blue and teal attracts the budget-conscious buyers.
You can pick the color of your add-to-cart button to match the type of consumers you want to attract — impulsive or budget conscious buyers. Do you want your product pages to attract the type of customers you want and convince them to buy your products? Of course you do!
Here are 7 things you need to Include in Your Product Page
- Clear, appealing, and informative product images.
- Helpful and Easy to understand product description
- Add a product demo video if you have it available. If not, create a short video for it yourself.
- Highlighted Add to Cart button.. the color of which will follow the kind of customers you are targeting.
- Add social proof, like customer reviews and testimonial widgets.
- Show related products or products that customers may want to buy in addition to the product they put into the cart.
- Lastly, Address some issues of uncertainty
And Offer a smooth checkout payment process with an easy payment option.
Let’s get this going one by one with screenshots and samples to give ourselves a good grasp and idea of what we are talking about here.
1. Clear, appealing, and informative product images. Images are not only appealing, they also appeal to the buyers psyche and trust. The more appealing and clear your product image is, the more you ecommerce website looks dependable and reliable.
#2. Helpful and Easy to understand product description. Product description doesn’t have to be long, but it will help if it is long, with the search engine ranking. But most definitely, product description should be easy understandable and helpful. Go for the simplest word to describe the benefit of your product, and not just present its features.
#3. Add a product demo video if you have it available. If not, create a short video for it yourself. If this is not available, additional product images will do instead.
#4. Highlighted and prominent “Add to Cart” button.. the color of which will follow the kind of customers you are targeting.
Notice how Amazon is targeting the compulsive buyers with the orange color of the add to cart button. That is a good reason why majority of ecommerce websites have the colors of their add to cart button in orange, blue, teal. Some High converting ecommerce website almost always have their buy now buttons in color red and green, but most are in orange, blue and teal.
#5. Add social proof, like customer reviews and testimonial widgets.
Take a look at the images below. These images are from a top ecommerce website. Observe how they use social proof and taking full advantage how it affects buyers consciousness.
#6. Show related products or products that customers may want to buy in addition to the product they put into the cart. Ebay and Amazon as well as every top selling ecommerce website out there are really good at this. Notice how the “Product Bought together” extension and the “Related product” extension are being maximized here. You can do this too on Prestashop ecommerce system.
#7. Lastly, Address some issues of uncertainty
The No. 1 sales question buyers want you to answer:
Why should I buy from you?
A recent survey shows salespeople rated price and relationships as critical, while buyers listed both well down their priority list. Buyers placed more emphasis on quality, on-time deliveries and customer service. Most of these information can be supplied through the FAQs or the reviews and customer questions and answers section.
Customers often have many concerns. Address these concerns head-on on your product pages.
To Guarantee A Successful Dropshipping Ecommerce Website, not only do you need an ecommerce website that stands out, in dept knowledge of your product, but of equally important, if not, the most important is to do an on-page and off-page SEO work. No, website ranks in search engines such as Google doing work on website optimization. Implementing the best SEO practices to get your ecommerce website rank higher than your competitors.
These three areas of concern must be address in order for to Guarantee A Successful Dropshipping Ecommerce Website business.
Check out our recent post on how to solve the top most issues dropshipping businesses face.