Modern Exhibitions

Store Analytics data for ecommerce is still rarely consulted and under use in Prestashop-thirtybees. But in the last couple of years it has gained traction, and is now one of the top trends for ecommerce platforms. It is by understanding these data that you can better serve your customers and grow your online business. There is a massive potential for ecommerce growth analytics provide that we can exploit. As data experts Gordon Linoff and Michael Berry explain in their book, Data Mining Techniques,

"forward-looking companies are moving toward the goal of understanding each customer individually and using that understanding to make it easier (and more profitable) for the customer to do business with them rather than with competitors."

Source

Analytics is one of the 5 Top Ecommerce Trend That Will Only Get Bigger in 2020

Why You should Use Store analytics data more

It is true that many abandon the statistics. Two reasons can be deduce from this: Firstly is because you have to take the time to interpret them. And secondly, the default prestashop-thirtybees store statistics often times does not reflect the real store performance. Having said that, we cannot discount the truth that with analytics data, especially with large catalog, you can better understand the "hot" zones, and the categories that bring the most order, allowing you to consolidate your offers. This is also important for the purchase of the stock, making it easy to bet on new products in categories which "pay off", rather than investing with your eyes closed on offers that are too wide-target.

Understanding Analytics data at the client level

With analytic stats you can check whether the age group you are touching is in line with the offer, whether it is in terms of visuals, texts and communication in general. Also take advantage of watching if the creation of accounts is constant, if it evolves from month to month and think of rewarding your best customers, because they are your ambassadors. At the same time, see if newsletter subscriptions are going well… if not, consider making Popup newsletter. There is a lot of interesting things you can do with analytic stats once you appreciate them. No wonder, Google analytics has become so huge today!

Checking product Catalog health through statistics

Store analytics statistics also comes with features that provide feedback on how your catalog is structured. If we look at the side of the “Evolution of the catalog” section, there is a good indicator to check the general health of your product sheets. Admittedly, the more text you have the better… but you can outright do a quick health check thanks to the green stickers in the dashboard.

Make a monthly check of your statistics

As a final recommendation, set a time limit of 60 minutes maximum everyday  to check your stats and then make a small assessment and archive your report. It is important not to spend hours looking at its statistics, you must after 1 hour have established a conclusion for the month, in order to move in the right direction. We admit that the default store statistics module has limited capability and cannot offer a comprehensive analysis of your ecommerce store performance. This is the exact reason why Shoptech Media has developed an advance Store Analytics. SM Analytics is a comprehensive and powerful tool every online store must have to fully understand site performance. Check the screenshots below or check the SM analytics knowledge base: Comprehensive website overview Powerful Visits log..

In conclusion

The picture that store analytics data convey is far from complete. But these insights help businesses to cater directly to their customers with confidence, optimize their resources, and innovate flexibly in-line with changing markets. Summarized into one line: Customer-centric focus!

Analytics Stats for ecommerce is still rarely consulted and under use in Prestashop-thirtybees. But in the last couple of years it has gained traction, and is now one of the top trends for ecommerce platforms. It is by understanding these data that you can better serve your customers and grow your online business. There is a massive potential for ecommerce growth analytics provide that we can exploit.

Analytics is one of the 5 Top Ecommerce Trend That Will Only Get Bigger in 2020

Why many abandon store analytics data

It is true that many abandon the statistics because you have to take the time to interpret them. But with analytics data, especially with large catalog, you can better understand the "hot" zones, and the categories that bring the most order allowing you to consolidate your offers. This is also important for the purchase of the stock, you will also more easily bet on new products in categories which "pay off", rather than investing with your eyes closed on a too wide offer. At the client level, it is also interesting to check whether the age group you are touching is in line with the offer, whether it is in terms of visuals, texts and communication in general. Also take advantage of watching if the creation of accounts is constant, if it evolves from month to month and think of rewarding your best customers, because they are your ambassadors. At the same time, see if newsletter subscriptions are going well… if not, consider making Popup newsletter. If we look at the side of the “Evolution of the catalog” section, there is a good indicator to check the general health of your product sheets. Admittedly, the more text you have the better… but suddenly you can do a quick health check thanks to the green stickers. Finally last point, try to make a monthly check of your statistics, but set for example a time limit of 60 minutes maximum and then make a small assessment and archive your report. It is important not to spend hours looking at its statistics, you must after 1 hour have established a conclusion for the month, in order to move in the right direction. In the program Review of the different tabs in the statistics. My impressions and comments on each section.

Ecommerce as a whole still seems to have plenty of space to grow before it hits a ceiling. Online retail still only makes up approximately 12% of total retail sales. This percentage continues to creep up year after year, though, with record-shattering shopping figures and new mobile ecommerce trend providing shoppers with more accessibility, flexibility and security when it comes to purchasing products. As we approach 2020 and what the future holds for digital merchants, it’s crucial to reflect and assess the ecommerce trend that have defined 2019 so far. More and more merchants are boasting omni-channel presences to reach buyers online, offline and on-the-go. Meanwhile, the importance of speedy shipping, social engagement and a lack of hidden fees remain paramount for high-performing retailers online. But what will define digital merchants after the New Year? Let’s take a look at five current ecommerce trend that will continue to transform the landscape in 2020 and beyond.

#1. Massive Influx of Mobile Shoppers

Around 2 billion people will make purchases from a mobile device in 2019, with about 95% of shoppers conducting research from their device prior to completing an in-store or an online checkout. About $1 in every $4 generated in ecommerce comes from mobile, with annual spending exceeding $35 billion. While mobile’s average conversion rate is just 0.55%, as compared to desktop’s healthier 2.06%, average order value exceeds $100 across all devices (tablets and smartphones). Around 59% of smartphone and tablet users conduct research on their devices, with 59% of them planning to make the final purchase from the same device. Interestingly, mobile users spend 59% of their time shopping versus closing the sale only 15% of the time, as compared to desktop users, who spend 41% of their time shopping versus closing the sale 85% of the time. So, while mobile shopping is popular, the conversion rate is still largely in favor of the desktop user.

Source 

2019 Mobile Ecommerce trend and stats

• 53% of global online traffic comes from mobile devices (Statista)
• 57% U.S. online traffic comes from mobile devices (BrightEdge)
• 200% increase in interactions when mobile devices are used (Google)
• 80% of users will complete sales when sites offer Q/A for mobile users (Google)
• 72% of all digital ad spending will go to mobile this year (Marketingland)
• 68% of companies are now using mobile marketing as a strategy (SalesForce)
• 31% increase in Black Friday sales from mobile year-over-year (Adobe)
• 33% increase in mobile payments by 2021 for an estimated $3.38b (Allied Market Research)
• 32% increase in digital wallet usage from mobile by 2022 (Zion Market Research)
• 71% of mobile purchases come from email influence (Adobe)
• 85% of users begin a sale on one device and complete it on another (Google)
• 52% of mobile shoppers will shop elsewhere after a bad experience (Google)
• 57% of mobile shoppers will abandon the cart if load time is 3 seconds or greater (Google)
• 82% of shoppers browse ecommerce stores from mobile while in-store (Omnicore)
• 62% of shoppers compare prices from mobile devices before buying (LinkedIn)
• $1 trillion in spending offline was influenced by mobile in 2018 (Biznessapps)
• Mobile commerce sales topped $626 billion in 2018 (SmartInsights)

This influx of mobile shoppers also presents new challenges to merchants, though. Considering that traditional desktops still outperform mobile devices when it comes to conversion rates, ecommerce brands clearly need all the help they can get to close sales with mobile users.

#2. The Use of Analytics Data for Ecommerce

Another ecommerce trend that will get bigger in 2020 is store analytics data. Analytics gives marketers valuable insights into the visitors on your website so you can analyse their behaviour and make tweaks to your website that improve your conversion rate and turn website visitors into customers. Advantages that analytics ecommerce data provides are the following: Creating a measurement plan for important ecommerce data Reporting and analysis Preparing Analysis Traffic Source analysis Multi Channel Analysis – Which Channels support people taking the action you want on your website (sale, signup, lead) Customer Profile Analysis Enhanced Ecommerce Techniques On Site Merchandising Analysis Shopping Behaivour and Analysis Checkout Analysis

Analytics data provides huge advantages for your online business

#3. Ecommerce Conversion Optimization

Conversions has been a constant ecommerce trend for as long as we can rememver, and are the most important metric for any ecommerce business. By increasing your conversion rate, your business will generate more revenue, earn a larger profit at the end of every month, and expand its audience of customers. The great thing about ecommerce conversion optimization is that small changes often have significant results. A day spent reviewing and updating your website’s category structure, for example, can produce a lasting increase in conversions that drives a huge amount of revenue.

#4. B2B Ecommerce Boom

Although ecommerce is often discussed under the B2C lense, let’s not neglect the steady growth within the B2B community. Projected to surpass $1 trillion in total sales by 2020, there’s no denying that B2B ecommerce still represents rocky territory for many brands. As merchants continue to iron out the finer details of pricing schemes, bulk shipping and quoting customers, streamlining the purchasing process remains a top priority for B2B ecommerce brands moving forward.

B2B ecommerce will streamline your customer interactions

By enabling the process of ordering be reliable and efficient. This is vital in the current climate of commerce where there are high demand and short time.

Through operation out of the web portal, all ordering may be merged with the ERP (enterprise resource planning) software so that the delay time between dispatch and ordering is negligible. Mistakes in the ordering process or order fulfillment regarding stock counts that are inaccurate may be prevented since up-to-date counts from your warehouse is integrated into your website, this allows sales agents and customers to always know what is available. Through the ERP, customers can order online when they want to and the client service can focus on real client service duties instead of being just order takers and the necessity of relay information in independent systems is removed.

Source

More Prevalent Storefront Apps

In a response to the aforementioned challenge of appealing to mobile buyers, expect to see a new wave of mobile “storefront apps” to reach buyers on-the-go. This ecommerce trend goes hand in hand with the need for merchants to have omnichannel presences, as well. Given that mobile users spend 86% of their time within apps versus mobile sites, perhaps branded native smartphone shopping apps are the key to converting those once-fickle customers.

“App commerce” platform Poq recently found that storefront apps outperform mobile web conversion rates by 40%, support longer browsing sessions than even desktop web browsers and are twice as likely to drive repeat visits. This all makes sense given the game-changing functionalities that storefront apps offer, which include superior content personalization opportunities, push notifications and geolocation-integrated brick-and-mortar shopping recommendations.

Source

Defining Ecommerce for 2020 and Beyond

Nobody can truly predict the future in regard to ecommerce. However, these current trends will continue to heavily influence the space for the time being. Regardless of what merchants might be selling, it’s clear that no shopping brand can afford to rest on its laurels. Just as ecommerce trend is constantly evolving to keep up with the demands and desires of consumers, so should merchants.

Every minute, your ecommerce site collect tons of customer data. Ecommerce analytics allows you to get a grip of all these data and generate effective sales strategies for your business. In the last 5 years or so, the use of data analytics has widely spread across all business departments, from ecommerce development and marketing to operations and logistics. Analytics has become essential in processing valuable customer and market data that shapes the strategies ecommerce companies adopt to provide their services successfully. Analyzing these massive data will not only benefit ecommerce companies, but also customers, given that ecommerce companies will use these data-driven insights to improve the way they cater to customer needs. And as the technology behind data analytics goes through the course of technological advancement, the advantages that customers receive will only increase.

Two Massive Advantage of Using Analytics Data

#1. Analytics capture customer data no matter how or where they shop.

As brands continue to turn to cloud-based unified commerce to deliver seamless, holistic customer journeys across every touchpoint — mobile, social, web, and store. Ecommerce analytics must also evolve to track shoppers wherever they may be, whether they are purchasing a product on Instagram, discovering a brand on their phone, or cashing in a gift card at a pop-up shop. Shoptech Media offers a powerful analytics tool that integrates seamlessly with our ecommerce platform. Ecommerce analytics that keep up with the rapidly evolving customer journey.

Your Data is safe with you

Our goal is to provide everything you need to run your ecommerce website from development to analytics, to mailing system and CRM(in the future), right inside your back office dashboard. You will never have to go outside your ecommerce sytem to see valuable data about your customers,  ever again with SM Analytics!

SM Analytics protects your visitor privacy with advanced Privacy features. When using SM Analytics for Web Analytics, you ensure that your visitors behavior on your website(s) is not shared with advertising companies.

#2. Analytics data makes you optimize your website with data-driven insights.

Analytics helps you to effectively design your website, do UX optimization, and streamline the checkout process to help you connect shoppers to products and boost conversion rates. This will give you the ability to know what is working and what should be scrape in your process flow. Ecommerce analytics provide you with these data-driven insights into how shoppers interact with your site — both the good and the bad - taking the guesswork and subjectivity out of website optimization, and uncover opportunities for improvement and innovation.

Key Focus Areas an Analytics can help you with

• Chief among these is a user-friendly checkout flow,
• optimal product presentation and recommendations,
• overall usability.

To truly maximize the effectiveness of these areas, SM Analytics provide  tools called ""widgets" that enable conversion rate optimization testing, heat mapping, click tracking, visitor recording, and more.

Consider tracking Key Performance Indicators

In order to understand and cultivate customer relationships — consider tracking KPIs. Overall lifetime value, returning visitors, purchasing behavior, social shares, subscription renewals, and upgrades are valuable indicators for you online shop.

Tracking KPIs are important to business objectives because they keep objectives at the top of your decision making. Tracking KPIs also ensure that performance is measured not blindly in pursuit of the KPI but in relation to the larger business objectives for your ecommerce business.

Source

In conclusion

An ecommerce store without the ability to accurately access, measure, and interpret the vast amount of data that your shoppers generate, is like navigating in darkness. Turn on the light and put your customer data to work with SM Analytics. It is the most advanced analytics feature available in the market today.

Ecommerce as a whole still seems to have plenty of space to grow before it hits a ceiling. Online retail still only makes up approximately 12% of total retail sales. This percentage continues to creep up year after year, though, with record-shattering shopping figures and new mobile trends providing shoppers with more accessibility, flexibility and security when it comes to purchasing products. As we approach 2020 and what the future holds for digital merchants, it’s crucial to reflect and assess the ecommerce trends that have defined 2019 so far. More and more merchants are boasting omni-channel presences to reach buyers online, offline and on-the-go. Meanwhile, the importance of speedy shipping, social engagement and a lack of hidden fees remain paramount for high-performing retailers online. But what will define digital merchants after the New Year? Let’s take a look at five current ecommerce trends that will continue to transform the landscape in 2020 and beyond.

Massive Influx of Mobile Shoppers

Around 2 billion people will make purchases from a mobile device in 2019, with about 95% of shoppers conducting research from their device prior to completing an in-store or an online checkout. About $1 in every $4 generated in ecommerce comes from mobile, with annual spending exceeding $35 billion. While mobile’s average conversion rate is just 0.55%, as compared to desktop’s healthier 2.06%, average order value exceeds $100 across all devices (tablets and smartphones). Around 59% of smartphone and tablet users conduct research on their devices, with 59% of them planning to make the final purchase from the same device. Interestingly, mobile users spend 59% of their time shopping versus closing the sale only 15% of the time, as compared to desktop users, who spend 41% of their time shopping versus closing the sale 85% of the time. So, while mobile shopping is popular, the conversion rate is still largely in favor of the desktop user.

Source This influx of mobile shoppers also presents new challenges to merchants, though. Considering that traditional desktops still outperform mobile devices when it comes to conversion rates, ecommerce brands clearly need all the help they can get to close sales with mobile users.

The Use of Analytics Data for Ecommerce

Analytics gives marketers valuable insights into the visitors on your website so you can analyse their behaviour and make tweaks to your website that improve your conversion rate and turn website visitors into customers. Creating a measurement plan for important ecommerce data Reporting and analysis Preparing Analysis Traffic Source analysis Multi Channel Analysis – Which Channels support people taking the action you want on your website (sale, signup, lead) Customer Profile Analysis Enhanced Ecommerce Techniques On Site Merchandising Analysis Shopping Behaivour and Analysis Checkout Analysis

Ecommerce Conversion Optimization

Conversions are the most important metric for any e-commerce business. By increasing your conversion rate, your business will generate more revenue, earn a larger profit at the end of every month, and expand its audience of customers. The great thing about e-commerce conversion optimization is that small changes often have significant results. A day spent reviewing and updating your website’s category structure, for example, can produce a lasting increase in conversions that drives a huge amount of revenue. Below, we’ve listed seven e-commerce conversion optimization tactics that can transform your online store from an average performer into a leader in its category. If your goal is to sell more from your website, read on and implement these seven proven, data-supported strategies.

B2B Ecommerce Boom

Although ecommerce is often discussed under the B2C lens, let’s not neglect the steady growth within the B2B space. Projected to surpass $1 trillion in total sales by 2020, there’s no denying that B2B ecommerce still represents rocky territory for many brands. As merchants continue to iron out the finer details of pricing schemes, bulk shipping and quoting customers, streamlining the purchasing process remains a top priority for B2B ecommerce brands moving forward. Configure-Price-Quote (CPQ) platform FPX, for example, helps to take the complexities of the B2B buyer’s journey and turn proposal request processes into a self-service endeavor. Instead of expecting sales prospects to leave their information for a custom quote or to receive follow up by phone, this tool allows site visitors to answer a series of questions that then feed into an algorithm to generate a personalized, instant proposal, so they can place orders on the spot.

More Prevalent Storefront Apps

In a response to the aforementioned challenge of appealing to mobile buyers, expect to see a new wave of mobile “storefront apps” to reach buyers on-the-go. This trend goes hand in hand with the need for merchants to have omnichannel presences, as well. Given that mobile users spend 86% of their time within apps versus mobile sites, perhaps branded native smartphone shopping apps are the key to converting those once-fickle customers. After all, if a customer is willing to go through the effort of downloading a mobile app, chances are they’re loyal and trusting enough to make ongoing purchases. “App commerce” platform Poq recently found that storefront apps outperform mobile web conversion rates by 40%, support longer browsing sessions than even desktop web browsers and are twice as likely to drive repeat visits. This all makes sense given the game-changing functionalities that storefront apps offer, which include superior content personalization opportunities, push notifications and geolocation-integrated brick-and-mortar shopping recommendations. Poq’s compelling solution, for one, offers a centralized content management system that merchants and marketers can use as a unified data hub that uses an API to automatically sync with analytics platforms, payment gateways, customer review platforms and more.

Defining Ecommerce for 2020 and Beyond

Nobody can truly predict the future in regard to ecommerce. However, these current trends will continue to heavily influence the space for the time being. Regardless of what merchants might be selling, it’s clear that no shopping brand can afford to rest on its laurels. Just as ecommerce is constantly evolving to keep up with the demands and desires of consumers, so should merchants.

Desktop-driven ecommerce sales may be plateauing, but data from comScore shows that as a whole, online sales are booming. Sales from mobile devices are now leading the charge, with an annual growth rate (59%) that eclipses desktop (17%). Ecommerce as a whole still seems to have plenty of space to grow before it hits a ceiling. Online retail still only makes up approximately 12% of total retail sales. This percentage continues to creep up year after year, though, with record-shattering shopping figures and new mobile trends providing shoppers with more accessibility, flexibility and security when it comes to purchasing products. As we approach 2018 and what the future holds for digital merchants, it’s crucial to reflect and assess the ecommerce trends that have defined 2017 so far. More and more merchants are boasting omni-channel presences to reach buyers online, offline and on-the-go. Meanwhile, the importance of speedy shipping, social engagement and a lack of hidden fees remain paramount for high-performing retailers online. But what will define digital merchants after the New Year? Let’s take a look at three current trends that will continue to transform the ecommerce landscape in 2018 and beyond. A Rising Influx of Mobile Shoppers Just as smartphone usage and sales continue to tick upward, mobile shopping is likewise expected to rise. Mobile devices currently account for 19% of all ecommerce sales in the United States; however, the figure is projected to rise to 27% by the end of 2018, according to an Invesp report. This influx of mobile shoppers also presents new challenges to merchants, though. Considering that traditional desktops still outperform mobile devices when it comes to conversion rates, ecommerce brands are clearly need all the help they can get to close sales with mobile users. Ecommerce Conversion Optimization Conversions are the most important metric for any e-commerce business. By increasing your conversion rate, your business will generate more revenue, earn a larger profit at the end of every month, and expand its audience of customers. The great thing about e-commerce conversion optimization is that small changes often have significant results. A day spent reviewing and updating your website’s category structure, for example, can produce a lasting increase in conversions that drives a huge amount of revenue. Below, we’ve listed seven e-commerce conversion optimization tactics that can transform your online store from an average performer into a leader in its category. If your goal is to sell more from your website, read on and implement these seven proven, data-supported strategies. The Boom of B2B Ecommerce Although ecommerce is often discussed under the B2C lens, let’s not neglect the steady growth within the B2B space. Projected to surpass $1 trillion in total sales by 2020, there’s no denying that B2B ecommerce still represents rocky territory for many brands. As merchants continue to iron out the finer details of pricing schemes, bulk shipping and quoting customers, streamlining the purchasing process remains a top priority for B2B ecommerce brands moving forward. Configure-Price-Quote (CPQ) platform FPX, for example, helps to take the complexities of the B2B buyer’s journey and turn proposal request processes into a self-service endeavor. Instead of expecting sales prospects to leave their information for a custom quote or to receive follow up by phone, this tool allows site visitors to answer a series of questions that then feed into an algorithm to generate a personalized, instant proposal, so they can place orders on the spot. The Importance of Analytics for Ecommerce Analytics gives marketers valuable insights into the visitors on your website so you can analyse their behaviour and make tweaks to your website that improve your conversion rate and turn website visitors into customers. Creating a measurement plan for important ecommerce data Reporting and analysis Preparing Analysis Traffic Source analysis Multi Channel Analysis – Which Channels support people taking the action you want on your website (sale, signup, lead) Customer Profile Analysis Enhanced Ecommerce Techniques On Site Merchandising Analysis Shopping Behaivour and Analysis Checkout Analysis More Prevalent Storefront Apps In a response to the aforementioned challenge of appealing to mobile buyers, expect to see a new wave of mobile “storefront apps” to reach buyers on-the-go. This trend goes hand in hand with the need for merchants to have omnichannel presences, as well. Given that mobile users spend 86% of their time within apps versus mobile sites, perhaps branded native smartphone shopping apps are the key to converting those once-fickle customers. After all, if a customer is willing to go through the effort of downloading a mobile app, chances are they’re loyal and trusting enough to make ongoing purchases. “App commerce” platform Poq recently found that storefront apps outperform mobile web conversion rates by 40%, support longer browsing sessions than even desktop web browsers and are twice as likely to drive repeat visits. This all makes sense given the game-changing functionalities that storefront apps offer, which include superior content personalization opportunities, push notifications and geolocation-integrated brick-and-mortar shopping recommendations. Poq’s compelling solution, for one, offers a centralized content management system that merchants and marketers can use as a unified data hub that uses an API to automatically sync with analytics platforms, payment gateways, customer review platforms and more. Defining Ecommerce for 2018 and Beyond Nobody can truly predict the future in regard to ecommerce. However, these current trends will continue to heavily influence the space for the time being. Regardless of what merchants might be selling, it’s clear that no shopping brand can afford to rest on its laurels. Just as ecommerce is constantly evolving to keep up with the demands and desires of consumers, so should merchants.

Ecommerce as a whole still seems to have plenty of space to grow before it hits a ceiling. Online retail still only makes up approximately 12% of total retail sales. This percentage continues to creep up year after year, though, with record-shattering shopping figures and new mobile ecommerce trend providing shoppers with more accessibility, flexibility and security when it comes to purchasing products. As we approach 2020 and what the future holds for digital merchants, it’s crucial to reflect and assess the ecommerce trend that have defined 2019 so far. More and more merchants are boasting omni-channel presences to reach buyers online, offline and on-the-go. Meanwhile, the importance of speedy shipping, social engagement and a lack of hidden fees remain paramount for high-performing retailers online. But what will define digital merchants after the New Year? Let’s take a look at five current ecommerce trend that will continue to transform the landscape in 2020 and beyond.

Massive Influx of Mobile Shoppers

Around 2 billion people will make purchases from a mobile device in 2019, with about 95% of shoppers conducting research from their device prior to completing an in-store or an online checkout. About $1 in every $4 generated in ecommerce comes from mobile, with annual spending exceeding $35 billion. While mobile’s average conversion rate is just 0.55%, as compared to desktop’s healthier 2.06%, average order value exceeds $100 across all devices (tablets and smartphones). Around 59% of smartphone and tablet users conduct research on their devices, with 59% of them planning to make the final purchase from the same device. Interestingly, mobile users spend 59% of their time shopping versus closing the sale only 15% of the time, as compared to desktop users, who spend 41% of their time shopping versus closing the sale 85% of the time. So, while mobile shopping is popular, the conversion rate is still largely in favor of the desktop user.

Source 

2019 Mobile Ecommerce trend and stats

• 53% of global online traffic comes from mobile devices (Statista)
• 57% U.S. online traffic comes from mobile devices (BrightEdge)
• 200% increase in interactions when mobile devices are used (Google)
• 80% of users will complete sales when sites offer Q/A for mobile users (Google)
• 72% of all digital ad spending will go to mobile this year (Marketingland)
• 68% of companies are now using mobile marketing as a strategy (SalesForce)
• 31% increase in Black Friday sales from mobile year-over-year (Adobe)
• 33% increase in mobile payments by 2021 for an estimated $3.38b (Allied Market Research)
• 32% increase in digital wallet usage from mobile by 2022 (Zion Market Research)
• 71% of mobile purchases come from email influence (Adobe)
• 85% of users begin a sale on one device and complete it on another (Google)
• 52% of mobile shoppers will shop elsewhere after a bad experience (Google)
• 57% of mobile shoppers will abandon the cart if load time is 3 seconds or greater (Google)
• 82% of shoppers browse ecommerce stores from mobile while in-store (Omnicore)
• 62% of shoppers compare prices from mobile devices before buying (LinkedIn)
• $1 trillion in spending offline was influenced by mobile in 2018 (Biznessapps)
• Mobile commerce sales topped $626 billion in 2018 (SmartInsights)

This influx of mobile shoppers also presents new challenges to merchants, though. Considering that traditional desktops still outperform mobile devices when it comes to conversion rates, ecommerce brands clearly need all the help they can get to close sales with mobile users.

The Use of Analytics Data for Ecommerce

Another ecommerce trend that will get bigger in 2020 is store analytics data. Analytics gives marketers valuable insights into the visitors on your website so you can analyse their behaviour and make tweaks to your website that improve your conversion rate and turn website visitors into customers. Advantages that analytics ecommerce data provides are the following: Creating a measurement plan for important ecommerce data Reporting and analysis Preparing Analysis Traffic Source analysis Multi Channel Analysis – Which Channels support people taking the action you want on your website (sale, signup, lead) Customer Profile Analysis Enhanced Ecommerce Techniques On Site Merchandising Analysis Shopping Behaivour and Analysis Checkout Analysis

Analytics data provides huge advantages for your online business

Ecommerce Conversion Optimization

Conversions has been a constant ecommerce trend for as long as we can rememver, and are the most important metric for any ecommerce business. By increasing your conversion rate, your business will generate more revenue, earn a larger profit at the end of every month, and expand its audience of customers. The great thing about ecommerce conversion optimization is that small changes often have significant results. A day spent reviewing and updating your website’s category structure, for example, can produce a lasting increase in conversions that drives a huge amount of revenue.

B2B Ecommerce Boom

Although ecommerce is often discussed under the B2C lense, let’s not neglect the steady growth within the B2B community. Projected to surpass $1 trillion in total sales by 2020, there’s no denying that B2B ecommerce still represents rocky territory for many brands. As merchants continue to iron out the finer details of pricing schemes, bulk shipping and quoting customers, streamlining the purchasing process remains a top priority for B2B ecommerce brands moving forward. Configure-Price-Quote (CPQ) platform FPX, for example, helps to take the complexities of the B2B buyer’s journey and turn proposal request processes into a self-service endeavor. Instead of expecting sales prospects to leave their information for a custom quote or to receive follow up by phone, this tool allows site visitors to answer a series of questions that then feed into an algorithm to generate a personalized, instant proposal, so they can place orders on the spot.

More Prevalent Storefront Apps

In a response to the aforementioned challenge of appealing to mobile buyers, expect to see a new wave of mobile “storefront apps” to reach buyers on-the-go. This ecommerce trend goes hand in hand with the need for merchants to have omnichannel presences, as well. Given that mobile users spend 86% of their time within apps versus mobile sites, perhaps branded native smartphone shopping apps are the key to converting those once-fickle customers.

“App commerce” platform Poq recently found that storefront apps outperform mobile web conversion rates by 40%, support longer browsing sessions than even desktop web browsers and are twice as likely to drive repeat visits. This all makes sense given the game-changing functionalities that storefront apps offer, which include superior content personalization opportunities, push notifications and geolocation-integrated brick-and-mortar shopping recommendations.

Source

Defining Ecommerce for 2020 and Beyond

Nobody can truly predict the future in regard to ecommerce. However, these current trends will continue to heavily influence the space for the time being. Regardless of what merchants might be selling, it’s clear that no shopping brand can afford to rest on its laurels. Just as ecommerce trend is constantly evolving to keep up with the demands and desires of consumers, so should merchants.

Each passing moment, your ecommerce site collects tons of customer data. Ecommerce analytics allows you to get a grip of all these data and generate effective sales strategies for your business. In the last 5 years or so, the use of data analytics has widely spread across all business departments, from ecommerce development and marketing to operations and logistics. Ecommerce analytics has become essential in processing valuable customer and market data that shapes the strategies ecommerce companies adopt to provide their services successfully. Analyzing these massive data will not only benefit ecommerce companies, but also customers, given that ecommerce companies will use these data-driven insights to improve the way they cater to customer needs. And as the technology behind data analytics goes through the course of technological advancement, the advantages that customers receive will only increase.

Two Massive Advantage of Using Ecommerce Analytics

#1. Ecommerce analytics capture customer data no matter how or where they shop.

As brands continue to turn to cloud-based unified commerce to deliver seamless, holistic customer journeys across every touchpoint — mobile, social, web, and store. Ecommerce analytics must also evolve to track shoppers wherever they may be, whether they are purchasing a product on Instagram, discovering a brand on their phone, or cashing in a gift card at a pop-up shop. Shoptech Media offers a powerful analytics tool that integrates seamlessly with our ecommerce platform. Ecommerce analytics that keep up with the rapidly evolving customer journey.

Your Data is safe with you

Our goal is to provide everything you need to run your ecommerce website from development to analytics, to mailing system and CRM(in the future), right inside your back office dashboard. You will never have to go outside your ecommerce sytem to see valuable data about your customers,  ever again with SM Analytics!

SM Analytics protects your visitor privacy with advanced Privacy features. When using SM Analytics for Web Analytics, you ensure that your visitors behavior on your website(s) is not shared with advertising companies.

#2. Ecommerce analytics makes you optimize your website with data-driven insights.

Ecommerce Analytics helps you to effectively design your website, do UX optimization, and streamline the checkout process to help you connect shoppers to products and boost conversion rates. This will give you the ability to know what is working and what should be scrape in your process flow. Ecommerce analytics provide you with these data-driven insights into how shoppers interact with your site — both the good and the bad - taking the guesswork and subjectivity out of website optimization, and uncover opportunities for improvement and innovation. Key Focus Areas an Ecommerce Analytics can help you with

• Chief among these is a user-friendly checkout flow,
• optimal product presentation and recommendations,
• overall usability.

To truly maximize the effectiveness of these areas, SM Analytics provide  tools called ""widgets" that enable conversion rate optimization testing, heat mapping, click tracking, visitor recording, and more.

Consider tracking Key Performance Indicators

In order to understand and cultivate customer relationships — consider tracking KPIs like overall lifetime value, returning visitors, purchasing behavior, social shares, subscription renewals, and upgrades. Tracking KPIs are important to business objectives because they keep objectives at the top of your decision making. Tracking KPIs also ensure that performance is measured not blindly in pursuit of the KPI but in relation to the larger business objectives for your ecommerce business.

In conclusion

Without the ability to accurately access, measure, and interpret the vast amount of data that your shoppers generate, you might as well be operating in the dark. Turn on the light and put your customer data to work with SM Analytics, the most advanced ecommerce analytics features available.