global ecommerce market

We have compiled the latest industry data to create a global eCommerce market ranking that compares markets across a number of key, weighted criteria. We are going to look at the top ecommerce retailers in the world and what country has the most shoppers online. Some of the results will come as no surprise – it’s hard to de-emphasise the sheer scale of the markets in the USA and China. However, there are other important criteria that allow markets such as UK, India and Mexico to perform well in the ranking.

Let’s get started!

#1. The Top 5 ranked world eRetailers

Global ecommerce market sales amounted to nearly 3.5 trillion dollars worldwide in 2019. The top 5 ecommerce store took the bulk of that revenue, proving ecommerce is an increasingly lucrative option for businesses. According to this article from forbes, out of the top five world e-retailers ranked by online sales, three are from the US and two are from China.

Amazon.com in the US and JD in China are on the top of the list generating the highest global net sale.

Jd.com, operated by Beijing Jingdong 360 Du E-Commerce, Ltd., is an online store with nationally-focused sales.

Apple.com, though internationally-focused, generates its e-commerce net sales primarily in the United States as well as in Greater China and Japan.

Suning.com, operated by Nanjing Suning E-Commerce Co., Ltd., is an online store with nationally-focused sales.

Walmart.com with an online revenue of $14 bn is the second largest e-commerce retailer in the United States.

Special mention to the following:

  • Dell Technologies
  • Vipshop Holdings a China Web Only Mass Merchant
  • Otto Group a Germany Catalog/Call Center Mass Merchant
  • Gome Electrical Appliances another China Retail Chain Mass Merchant
  • Macy’s

#2 The Top 5 eCommerce sale per shopper

While the top 5 online retailers where coming from US and China, the global ecommerce market sale per shopper tells a different story. Except for the USA, which took the top spot as the top ecommerce market in terms of revenue per shopper, Europe took spot 2 to 5 with Norway trailing the US with $1719 online purchase per shopper. Followed closely by the UK with $1639 per shopper, Denmark came in fourth with $1383 revenue per shopper, and Austria with $1249 per.

top retailers

#3. The Top 5 largest eCommerce market

As part of general research for a cross-border strategy, it is important for retailers and retailer brands to have knowledge of the world’s largest eCommerce markets.

As expected, the first and second spot is taken by China and USA respectively. They came up with $636 billion and $504 billion in total revenue, while Japan nested itself in the third place in the largest ecommerce market in the world with $104 billion in revenue. To round up the top 5 are UK and Germany with $86 billion and $70 billion respectively. As you may notice, the gap between the 2nd and 3rd spot is gigantic. Giving us an idea where potential sale will be coming from for brand retailers!

top 5 2019 ecom trends

#4. Top 5 markets by total number of online shoppers

While China taking the top spot for the total number of online shoppers in the global ecommerce market, India made a surprising appearance. Indian took  the second place. Considering the population of these two countries, it appears just about right that they too have the highest number of online shoppers. The gap though form #1 to #2 spot is glaring with China having 1 billion online shoppers, which the number 2 India only having 360 million online shoppers. USA took the third spot. The more surprising one was Indonesia landing the 4th spot for a country with the highest number of online shoppers! While Japan round up the top 5.

global ecommerce market

#5. The Top 5 high-growth region in the world of ecommerce

The high-growth region of Southeast Asia represents a huge opportunity for international brands. This exciting region is home to over 350 million online shoppers in 2019. Southeast Asia has not yet been saturated by international retail players in the global ecommerce market.

India takes the top spot as the highest growing country in the world with a 20% ecommerce growth. Followed by Malaysia and Indonesia with 18% adn 17% respectively. Rounding up the 4th and 5th slot are Philippines and Vietnam with 15% and 13% ecommerce growth, respectively.

global ecommerce market

Resource credit to World Retailers Congress for releasing the Global Ecommerce Market Ranking

Additional Free Ecommerce Resource:

20 Best Ecommerce Suppliers for Your Online Store

Most Profitable Ecommerce Business Niches To Try in 2020 and Beyond

20 Most Profitable Ecommerce Business Niches To Try in 2020 Part 2

Ecommerce Cheat Sheet: Your Online Store Improvement List for 2020

Why More and More Ecommerce Websites Fail to Break Through

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