LocalBusiness

Thing > Organization > LocalBusiness
Thing > Place > LocalBusiness

A particular physical business or branch of an organization. Examples of LocalBusiness include a restaurant, a particular branch of a restaurant chain, a branch of a bank, a medical practice, a club, a bowling alley, etc.
PropertyExpected TypeDescription
Properties from LocalBusiness
currenciesAccepted Text The currency accepted.

Use standard formats: ISO 4217 currency format e.g. "USD"; Ticker symbol for cryptocurrencies e.g. "BTC"; well known names for Local Exchange Tradings Systems (LETS) and other currency types e.g. "Ithaca HOUR".
openingHours Text The general opening hours for a business. Opening hours can be specified as a weekly time range, starting with days, then times per day. Multiple days can be listed with commas ',' separating each day. Day or time ranges are specified using a hyphen '-'.

  • Days are specified using the following two-letter combinations: Mo, Tu, We, Th, Fr, Sa, Su.
  • Times are specified using 24:00 time. For example, 3pm is specified as 15:00.
  • Here is an example: <time itemprop="openingHours" datetime="Tu,Th 16:00-20:00">Tuesdays and Thursdays 4-8pm</time>.
  • If a business is open 7 days a week, then it can be specified as <time itemprop="openingHours" datetime="Mo-Su">Monday through Sunday, all day</time>.
paymentAccepted Text Cash, Credit Card, Cryptocurrency, Local Exchange Tradings System, etc.
priceRange Text The price range of the business, for example $$$.
Properties from Organization
actionableFeedbackPolicy CreativeWork  or
URL 
For a NewsMediaOrganization or other news-related Organization, a statement about public engagement activities (for news media, the newsroom’s), including involving the public - digitally or otherwise -- in coverage decisions, reporting and activities after publication.
address PostalAddress  or
Text 
Physical address of the item.
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
alumni Person Alumni of an organization.
Inverse property: alumniOf.
areaServed AdministrativeArea  or
GeoShape  or
Place  or
Text 
The geographic area where a service or offered item is provided. Supersedes serviceArea.
award Text An award won by or for this item. Supersedes awards.
brand Brand  or
Organization 
The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
contactPoint ContactPoint A contact point for a person or organization. Supersedes contactPoints.
correctionsPolicy CreativeWork  or
URL 
For an Organization (e.g. NewsMediaOrganization), a statement describing (in news media, the newsroom’s) disclosure and correction policy for errors.
department Organization A relationship between an organization and a department of that organization, also described as an organization (allowing different urls, logos, opening hours). For example: a store with a pharmacy, or a bakery with a cafe.
dissolutionDate Date The date that this organization was dissolved.
diversityPolicy CreativeWork  or
URL 
Statement on diversity policy by an Organization e.g. a NewsMediaOrganization. For a NewsMediaOrganization, a statement describing the newsroom’s diversity policy on both staffing and sources, typically providing staffing data.
diversityStaffingReport Article  or
URL 
For an Organization (often but not necessarily a NewsMediaOrganization), a report on staffing diversity issues. In a news context this might be for example ASNE or RTDNA (US) reports, or self-reported.
duns Text The Dun & Bradstreet DUNS number for identifying an organization or business person.
email Text Email address.
employee Person Someone working for this organization. Supersedes employees.
ethicsPolicy CreativeWork  or
URL 
Statement about ethics policy, e.g. of a NewsMediaOrganization regarding journalistic and publishing practices, or of a Restaurant, a page describing food source policies. In the case of a NewsMediaOrganization, an ethicsPolicy is typically a statement describing the personal, organizational, and corporate standards of behavior expected by the organization.
event Event Upcoming or past event associated with this place, organization, or action. Supersedes events.
faxNumber Text The fax number.
founder Person A person who founded this organization. Supersedes founders.
foundingDate Date The date that this organization was founded.
foundingLocation Place The place where the Organization was founded.
funder Organization  or
Person 
A person or organization that supports (sponsors) something through some kind of financial contribution.
globalLocationNumber Text The Global Location Number (GLN, sometimes also referred to as International Location Number or ILN) of the respective organization, person, or place. The GLN is a 13-digit number used to identify parties and physical locations.
hasCredential EducationalOccupationalCredential A credential awarded to the Person or Organization.
hasOfferCatalog OfferCatalog Indicates an OfferCatalog listing for this Organization, Person, or Service.
hasPOS Place Points-of-Sales operated by the organization or person.
hasProductReturnPolicy ProductReturnPolicy Indicates a ProductReturnPolicy that may be applicable.
isicV4 Text The International Standard of Industrial Classification of All Economic Activities (ISIC), Revision 4 code for a particular organization, business person, or place.
knowsAbout Text  or
Thing  or
URL 
Of a Person, and less typically of an Organization, to indicate a topic that is known about - suggesting possible expertise but not implying it. We do not distinguish skill levels here, or relate this to educational content, events, objectives or JobPosting descriptions.
knowsLanguage Language  or
Text 
Of a Person, and less typically of an Organization, to indicate a known language. We do not distinguish skill levels or reading/writing/speaking/signing here. Use language codes from the IETF BCP 47 standard.
legalName Text The official name of the organization, e.g. the registered company name.
leiCode Text An organization identifier that uniquely identifies a legal entity as defined in ISO 17442.
location Place  or
PostalAddress  or
Text 
The location of for example where the event is happening, an organization is located, or where an action takes place.
logo ImageObject  or
URL 
An associated logo.
makesOffer Offer A pointer to products or services offered by the organization or person.
Inverse property: offeredBy.
member Organization  or
Person 
A member of an Organization or a ProgramMembership. Organizations can be members of organizations; ProgramMembership is typically for individuals. Supersedes members, musicGroupMember.
Inverse property: memberOf.
memberOf Organization  or
ProgramMembership 
An Organization (or ProgramMembership) to which this Person or Organization belongs.
Inverse property: member.
naics Text The North American Industry Classification System (NAICS) code for a particular organization or business person.
numberOfEmployees QuantitativeValue The number of employees in an organization e.g. business.
ownershipFundingInfo AboutPage  or
CreativeWork  or
Text  or
URL 
For an Organization (often but not necessarily a NewsMediaOrganization), a description of organizational ownership structure; funding and grants. In a news/media setting, this is with particular reference to editorial independence. Note that the funder is also available and can be used to make basic funder information machine-readable.
owns OwnershipInfo  or
Product 
Products owned by the organization or person.
parentOrganization Organization The larger organization that this organization is a subOrganization of, if any. Supersedes branchOf.
Inverse property: subOrganization.
publishingPrinciples CreativeWork  or
URL 
The publishingPrinciples property indicates (typically via URL) a document describing the editorial principles of an Organization (or individual e.g. a Person writing a blog) that relate to their activities as a publisher, e.g. ethics or diversity policies. When applied to a CreativeWork (e.g. NewsArticle) the principles are those of the party primarily responsible for the creation of the CreativeWork.

While such policies are most typically expressed in natural language, sometimes related information (e.g. indicating a funder) can be expressed using schema.org terminology.
review Review A review of the item. Supersedes reviews.
seeks Demand A pointer to products or services sought by the organization or person (demand).
slogan Text A slogan or motto associated with the item.
sponsor Organization  or
Person 
A person or organization that supports a thing through a pledge, promise, or financial contribution. e.g. a sponsor of a Medical Study or a corporate sponsor of an event.
subOrganization Organization A relationship between two organizations where the first includes the second, e.g., as a subsidiary. See also: the more specific 'department' property.
Inverse property: parentOrganization.
taxID Text The Tax / Fiscal ID of the organization or person, e.g. the TIN in the US or the CIF/NIF in Spain.
telephone Text The telephone number.
unnamedSourcesPolicy CreativeWork  or
URL 
For an Organization (typically a NewsMediaOrganization), a statement about policy on use of unnamed sources and the decision process required.
vatID Text The Value-added Tax ID of the organization or person.
Properties from Place
additionalProperty PropertyValue A property-value pair representing an additional characteristics of the entitity, e.g. a product feature or another characteristic for which there is no matching property in schema.org.

Note: Publishers should be aware that applications designed to use specific schema.org properties (e.g. http://schema.org/width, http://schema.org/color, http://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism.
address PostalAddress  or
Text 
Physical address of the item.
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
amenityFeature LocationFeatureSpecification An amenity feature (e.g. a characteristic or service) of the Accommodation. This generic property does not make a statement about whether the feature is included in an offer for the main accommodation or available at extra costs.
branchCode Text A short textual code (also called "store code") that uniquely identifies a place of business. The code is typically assigned by the parentOrganization and used in structured URLs.

For example, in the URL http://www.starbucks.co.uk/store-locator/etc/detail/3047 the code "3047" is a branchCode for a particular branch.
containedInPlace Place The basic containment relation between a place and one that contains it. Supersedes containedIn.
Inverse property: containsPlace.
containsPlace Place The basic containment relation between a place and another that it contains.
Inverse property: containedInPlace.
event Event Upcoming or past event associated with this place, organization, or action. Supersedes events.
faxNumber Text The fax number.
geo GeoCoordinates  or
GeoShape 
The geo coordinates of the place.
geoContains GeospatialGeometry  or
Place 
Represents a relationship between two geometries (or the places they represent), relating a containing geometry to a contained geometry. "a contains b iff no points of b lie in the exterior of a, and at least one point of the interior of b lies in the interior of a". As defined in DE-9IM.
geoCoveredBy GeospatialGeometry  or
Place 
Represents a relationship between two geometries (or the places they represent), relating a geometry to another that covers it. As defined in DE-9IM.
geoCovers GeospatialGeometry  or
Place 
Represents a relationship between two geometries (or the places they represent), relating a covering geometry to a covered geometry. "Every point of b is a point of (the interior or boundary of) a". As defined in DE-9IM.
geoCrosses GeospatialGeometry  or
Place 
Represents a relationship between two geometries (or the places they represent), relating a geometry to another that crosses it: "a crosses b: they have some but not all interior points in common, and the dimension of the intersection is less than that of at least one of them". As defined in DE-9IM.
geoDisjoint GeospatialGeometry  or
Place 
Represents spatial relations in which two geometries (or the places they represent) are topologically disjoint: they have no point in common. They form a set of disconnected geometries." (a symmetric relationship, as defined in DE-9IM)
geoEquals GeospatialGeometry  or
Place 
Represents spatial relations in which two geometries (or the places they represent) are topologically equal, as defined in DE-9IM. "Two geometries are topologically equal if their interiors intersect and no part of the interior or boundary of one geometry intersects the exterior of the other" (a symmetric relationship)
geoIntersects GeospatialGeometry  or
Place 
Represents spatial relations in which two geometries (or the places they represent) have at least one point in common. As defined in DE-9IM.
geoOverlaps GeospatialGeometry  or
Place 
Represents a relationship between two geometries (or the places they represent), relating a geometry to another that geospatially overlaps it, i.e. they have some but not all points in common. As defined in DE-9IM.
geoTouches GeospatialGeometry  or
Place 
Represents spatial relations in which two geometries (or the places they represent) touch: they have at least one boundary point in common, but no interior points." (a symmetric relationship, as defined in DE-9IM )
geoWithin GeospatialGeometry  or
Place 
Represents a relationship between two geometries (or the places they represent), relating a geometry to one that contains it, i.e. it is inside (i.e. within) its interior. As defined in DE-9IM.
globalLocationNumber Text The Global Location Number (GLN, sometimes also referred to as International Location Number or ILN) of the respective organization, person, or place. The GLN is a 13-digit number used to identify parties and physical locations.
hasMap Map  or
URL 
A URL to a map of the place. Supersedes map, maps.
isAccessibleForFree Boolean A flag to signal that the item, event, or place is accessible for free. Supersedes free.
isicV4 Text The International Standard of Industrial Classification of All Economic Activities (ISIC), Revision 4 code for a particular organization, business person, or place.
latitude Number  or
Text 
The latitude of a location. For example 37.42242 (WGS 84).
logo ImageObject  or
URL 
An associated logo.
longitude Number  or
Text 
The longitude of a location. For example -122.08585 (WGS 84).
maximumAttendeeCapacity Integer The total number of individuals that may attend an event or venue.
openingHoursSpecification OpeningHoursSpecification The opening hours of a certain place.
photo ImageObject  or
Photograph 
A photograph of this place. Supersedes photos.
publicAccess Boolean A flag to signal that the Place is open to public visitors. If this property is omitted there is no assumed default boolean value
review Review A review of the item. Supersedes reviews.
slogan Text A slogan or motto associated with the item.
smokingAllowed Boolean Indicates whether it is allowed to smoke in the place, e.g. in the restaurant, hotel or hotel room.
specialOpeningHoursSpecification OpeningHoursSpecification The special opening hours of a certain place.

Use this to explicitly override general opening hours brought in scope by openingHoursSpecification or openingHours.
telephone Text The telephone number.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A description of the item.
disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier PropertyValue  or
Text  or
URL 
The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
image ImageObject  or
URL 
An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
URL 
Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf CreativeWork  or
Event 
A CreativeWork or Event about this Thing.
Inverse property: about.
url URL URL of the item.

More specific TypesExamples

Example 1
An example of a invoice for a purchase and installation.
ACME Home Heating
Bill for: New furnace and installation
Customer: Jane Doe
payment due: 2015-01-30
minimum payment: $0.00
total due: $0.00
payment status: paid
order: furnace model ABC123
order: installation labor
<div itemscope itemtype="http://schema.org/Invoice">
  <h1 itemprop="description">New furnace and installation</h1>
  <div itemprop="broker" itemscope itemtype="http://schema.org/LocalBusiness">
    <b itemprop="name">ACME Home Heating</b>
  </div>
  <div itemprop="customer" itemscope itemtype="http://schema.org/Person">
    <b itemprop="name">Jane Doe</b>
  </div>
  <time itemprop="paymentDueDate">2015-01-30</time>
  <div itemprop="minimumPaymentDue" itemscope itemtype="http://schema.org/PriceSpecification">
    <span itemprop="price">0.00</span>
    <span itemprop="priceCurrency">USD</span>
  </div>
  <div itemprop="totalPaymentDue" itemscope itemtype="http://schema.org/PriceSpecification">
    <span itemprop="price">0.00</span>
    <span itemprop="priceCurrency">USD</span>
  </div>
  <link itemprop="paymentStatus" href="http://schema.org/PaymentComplete" />
  <div itemprop="referencesOrder" itemscope itemtype="http://schema.org/Order">
    <span itemprop="description">furnace</span>
    <time itemprop="orderDate">2014-12-01</time>
    <span itemprop="orderNumber">123ABC</span>
    <div itemprop="orderedItem" itemscope itemtype="http://schema.org/Product">
      <span itemprop="name">ACME Furnace 3000</span>
      <meta itemprop="productID" content="ABC123" />
    </div>
  </div>
  <div itemprop="referencesOrder" itemscope itemtype="http://schema.org/Order">
    <span itemprop="description">furnace installation</span>
    <time itemprop="orderDate">2014-12-02</time>
    <div itemprop="orderedItem" itemscope itemtype="http://schema.org/Service">
      <span itemprop="description">furnace installation</span>
    </div>
  </div>
</div>
<div vocab="http://schema.org/" typeof="Invoice">
  <h1 property="description">New furnace and installation</h1>
  <div property="broker" typeof="/LocalBusiness">
    <b property="name">ACME Home Heating</b>
  </div>
  <div property="customer" typeof="Person">
    <b property="name">Jane Doe</b>
  </div>
  <time property="paymentDueDate">2015-01-30</time>
  <div property="minimumPaymentDue" typeof="PriceSpecification">
    <span property="price">0.00</span>
    <span property="priceCurrency">USD</span>
  </div>
  <div property="totalPaymentDue" typeof="PriceSpecification">
    <span property="price">0.00</span>
    <span property="priceCurrency">USD</span>
  </div>
  <meta itemprop="paymentStatus" content="PaymentComplete" />
  <div property="referencesOrder" typeof="Order">
    <span property="description">furnace</span>
    <time property="orderDate">2014-12-01</time>
    <span property="orderNumber">123ABC</span>
    <div property="orderedItem" typeof="Product">
      <span property="name">ACME Furnace 3000</span>
      <meta property="productID" content="ABC123" />
    </div>
  </div>
  <div property="referencesOrder" typeof="Order">
    <span property="description">furnace installation</span>
    <time property="orderDate">2014-12-02</time>
    <div property="orderedItem" typeof="Service">
      <span property="description">furnace installation</span>
    </div>
  </div>
</div>
<script type="application/ld+json">
{
    "@context": "http://schema.org/",
    "@type": "Invoice",
    "broker": {
      "@type": "LocalBusiness",
      "name": "ACME Home Heating"
    },
    "accountId": "xxxx-xxxx-xxxx-1234",
    "customer": {
      "@type": "Person",
      "name": "Jane Doe"
    },
    "paymentDueDate": "2015-01-30",
    "minimumPaymentDue": {
      "@type": "PriceSpecification",
      "price": 0.00,
      "priceCurrency": "USD"
    },
    "totalPaymentDue": {
      "@type": "PriceSpecification",
      "price": 0.00,
      "priceCurrency": "USD"
    },
    "paymentStatus": "http://schema.org/PaymentComplete",
    "referencesOrder": [
      {
        "@type": "Order",
        "description": "furnace",
        "orderDate": "2014-12-01",
        "orderNumber": "123ABC",
        "paymentMethod": "http://purl.org/goodrelations/v1#ByInvoice",
        "orderedItem": {
          "@type": "Product",
          "name": "ACME Furnace 3000",
          "productID": "ABC123"
        }
      },
      {
        "@type": "Order",
        "description": "furnace installation",
        "orderDate": "2014-12-02",
        "paymentMethod": "http://purl.org/goodrelations/v1#ByInvoice",
        "orderedItem": {
          "@type": "Service",
          "description": "furnace installation"
        }
      }
    ]
}
</script>
Example 2
GreatFood
4 stars - based on 250 reviews
1901 Lemur Ave
Sunnyvale, CA 94086
(408) 714-1489
<a href="http://www.greatfood.com">www.greatfood.com</a>
Hours:
Mon-Sat 11am - 2:30pm
Mon-Thur 5pm - 9:30pm
Fri-Sat 5pm - 10pm
Categories: Middle Eastern, Mediterranean
Price Range: $$
Takes Reservations: Yes
<div itemscope itemtype="http://schema.org/Restaurant">
  <span itemprop="name">GreatFood</span>
  <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
    <span itemprop="ratingValue">4</span> stars -
    based on <span itemprop="reviewCount">250</span> reviews
  </div>
  <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
    <span itemprop="streetAddress">1901 Lemur Ave</span>
    <span itemprop="addressLocality">Sunnyvale</span>,
    <span itemprop="addressRegion">CA</span> <span itemprop="postalCode">94086</span>
  </div>
  <span itemprop="telephone">(408) 714-1489</span>
  <a itemprop="url" href="http://www.greatfood.com">www.greatfood.com</a>
  Hours:
  <meta itemprop="openingHours" content="Mo-Sa 11:00-14:30">Mon-Sat 11am - 2:30pm
  <meta itemprop="openingHours" content="Mo-Th 17:00-21:30">Mon-Thu 5pm - 9:30pm
  <meta itemprop="openingHours" content="Fr-Sa 17:00-22:00">Fri-Sat 5pm - 10:00pm
  Categories:
  <span itemprop="servesCuisine">
    Middle Eastern
  </span>,
  <span itemprop="servesCuisine">
    Mediterranean
  </span>
  Price Range: <span itemprop="priceRange">$$</span>
  Takes Reservations: Yes
</div>
<div vocab="http://schema.org/" typeof="Restaurant">
  <span property="name">GreatFood</span>
  <div property="aggregateRating" typeof="AggregateRating">
    <span property="ratingValue">4</span> stars -
    based on <span property="reviewCount">250</span> reviews
  </div>
  <div property="address" typeof="PostalAddress">
    <span property="streetAddress">1901 Lemur Ave</span>
    <span property="addressLocality">Sunnyvale</span>,
    <span property="addressRegion">CA</span> <span property="postalCode">94086</span>
  </div>
  <span property="telephone">(408) 714-1489</span>
  <a property="url" href="http://www.greatfood.com">www.greatfood.com</a>
  Hours:
  <meta property="openingHours" content="Mo-Sa 11:00-14:30">Mon-Sat 11am - 2:30pm
  <meta property="openingHours" content="Mo-Th 17:00-21:30">Mon-Thu 5pm - 9:30pm
  <meta property="openingHours" content="Fr-Sa 17:00-22:00">Fri-Sat 5pm - 10:00pm
  Categories:
  <span property="servesCuisine">
    Middle Eastern
  </span>,
  <span property="servesCuisine">
    Mediterranean
  </span>
  Price Range: <span property="priceRange">$$</span>
  Takes Reservations: Yes
</div>
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Restaurant",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Sunnyvale",
    "addressRegion": "CA",
    "postalCode": "94086",
    "streetAddress": "1901 Lemur Ave"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4",
    "reviewCount": "250"
  },
  "name": "GreatFood",
  "openingHours": [
    "Mo-Sa 11:00-14:30",
    "Mo-Th 17:00-21:30",
    "Fr-Sa 17:00-22:00"
  ],
  "priceRange": "$$",
  "servesCuisine": [
    "Middle Eastern",
    "Mediterranean"
  ],
  "telephone": "(408) 714-1489",
  "url": "http://www.greatfood.com"
}
</script>
Example 3
<h1>Beachwalk Beachwear & Giftware</h1>
A superb collection of fine gifts and clothing to accent your stay in Mexico Beach.
3102 Highway 98
Mexico Beach, FL
Phone: 850-648-4200
<div itemscope itemtype="http://schema.org/LocalBusiness">
  <h1><span itemprop="name">Beachwalk Beachwear & Giftware</span></h1>
  <span itemprop="description"> A superb collection of fine gifts and clothing
  to accent your stay in Mexico Beach.</span>
  <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
    <span itemprop="streetAddress">3102 Highway 98</span>
    <span itemprop="addressLocality">Mexico Beach</span>,
    <span itemprop="addressRegion">FL</span>
  </div>
  Phone: <span itemprop="telephone">850-648-4200</span>
</div>
<div vocab="http://schema.org/" typeof="LocalBusiness">
  <h1><span property="name">Beachwalk Beachwear & Giftware</span></h1>
  <span property="description"> A superb collection of fine gifts and clothing
  to accent your stay in Mexico Beach.</span>
  <div property="address" typeof="PostalAddress">
    <span property="streetAddress">3102 Highway 98</span>
    <span property="addressLocality">Mexico Beach</span>,
    <span property="addressRegion">FL</span>
  </div>
  Phone: <span property="telephone">850-648-4200</span>
</div>
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "LocalBusiness",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Mexico Beach",
    "addressRegion": "FL",
    "streetAddress": "3102 Highway 98"
  },
  "description": "A superb collection of fine gifts and clothing to accent your stay in Mexico Beach.",
  "name": "Beachwalk Beachwear & Giftware",
  "telephone": "850-648-4200"
}
</script>
Example 4
ACME Home Cleaning offers a variety of services in Massachusetts, including:
<ul>
  <li>House cleaning</li>
  <ul>
    <li>Apartment light cleaning</li>
    <li>House light cleaning up to 2 bedrooms</li>
    <li>House light cleaning 3+ bedrooms</li>
  </ul>
  <li>One-time services</li>
  <ul>
    <li>Window washing</li>
    <li>Carpet deep cleaning</li>
    <li>Move in/out cleaning</li>
  </ul>
</ul>
<div itemscope itemtype="http://schema.org/Service">
  <meta itemprop="serviceType" content="Home cleaning" />
  <span itemprop="provider" itemscope itemtype="http://schema.org/LocalBusiness">
    <span itemprop="name">ACME Home Cleaning</span>
  </span>
  offers a variety of services in
  <span itemprop="areaServed" itemscope itemtype="http://schema.org/State">
    <span itemprop="name">Massachusetts</span>, including
  </span>
  <ul itemprop="hasOfferCatalog" itemscope itemtype="http://schema.org/OfferCatalog">
    <li itemprop="itemListElement" itemscope itemtype="http://schema.org/OfferCatalog">
      <span itemprop="name">House cleaning</span>
      <ul itemprop="itemListElement" itemscope itemtype="http://schema.org/OfferCatalog">
        <li itemprop="itemListElement" itemscope itemtype="http://schema.org/Offer">
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