IG Suspends 30M over the weekend Instagram purged a host of accounts with a collective following for violating TOS.

“Instagram told disgruntled users that the accounts were removed for “not following our terms” without providing more specific details on infractions. “We’re unable to restore accounts that are suspended for this reason,” the notice reportedly stated.”

Take a look at their updated policy here:

The kind of accounts were deemed fake accounts or spam accounts and many were unused, along with meme accounts were targeted. But a lot of legitimate marketing accounts were deleted too as well as some legitimate accounts of ecommerce website that were doing social media marketing.

Instagram’s tweet read: “We’re aware of an issue that is causing a change in account follower numbers for some people right now. We’re working to resolve this as quickly as possible.”

The last time the social media giant Instagram, which is owned by Facebook did this in February, they say it was a glitch in their system.

Sport fashion brand Nike lost a large number of followers during that time, which dropped from 84,600,000 to 83,500,000. One of Buzzfeed’s account, buzzfeedtasty, also lost 700,000 followers. And Even social media mogul 9gag dropped from 48,600,000 to 49,800,000 followers.

Celebrity stylist James Charles also took his feelings on Twitter when IG Suspends 30M, bacasue he lost over half a million followers. Singers Ariana Grande and Selena Gomez couldn’t escape from Instagram’s purge either, each losing 3 million and 2 million followers respectively.

This time Instagram reportedly conducted a purge of roughly 30 meme accounts — or pages that curate and re-share memes from elsewhere across the web but were not necessarily fake or spam accounts.

Permanent suspensions have affected accounts with millions of collective followers, reports Insider, and began rolling out last Thursday and Friday. Some of the affected accounts  included spicy.mp4memeextraordinaireyerdank, and autist. Many (but not all) of the suspended accounts were also part of a network that enabled Instagrammers to pay to get their accounts promoted on other popular pages — to the tune of between $150 to $200 for a 24-hour promotion.

These giant accounts are used by social media marketers for ecommerce websites, company websites, and blogs, to boost their followers.

What does this mean for ecommerce websites doing social media marketing is:

  1. that to make sure your account does not look like spamming others with your ads,
  2. and secondly, avoid buying ads for your ecommerce website from network that enables instagrammers to promote on other pages.

Although, social media marketing dominates the marketing tactics in 2019, and a top priority and one of the Best Areas You Should Invest in in 2019 for your Ecommerce Website Marketing. It would save you a lot of headache to be moderate in your social media marketing strategy so as not to look spammy.

Let us know what you think about this move by Instagram? Do you approve of it or not?

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