A good email system is as important as making sale to every online business, big or small. Email communication is utilized by all successful online businesses, and this makes it all the more imperative for web businesses have a good email system in their ecommerce platform, in order to know how to deal with various customer queries.
In a typically day, an online shopper will contact your customer service representatives for the following issues:
- Availability of a certain product
- Clarification regarding product features
- Questions regarding shipping, returns, and refunds
- Recommendation and complaints about product usage
- Reports of issues in product delivery
Shoptech Media ecommerce comes equip with a robust email system to handle your email marketing campaigns and recieve cutomer inquiries and complaints. Click the button below if you are interested in having a full email system in your webshop!
There are countless benefits a built-in email system brings. The following are 6 of the major ones:
#1. It is Cost-Effective
Resolving an issue over email works out to be more cost-effective as compared to using phone support, as you can close several customer concerns simultaneously by using a single resource. While the benefits of an effective email management system are many, online businesses often lag behind when it comes to dealing with response timings. This can easily resolve of course by hiring people from opposite your timezone.
With an email system, you can literally reach thousands in just one email campaign without spending hundreds of dollars. Especially if your ecommerce platform comes equip with an email system. Your people does not have to go outside of your website to send an email or respond to inquiries!
#2. Easy to re-activate in-active customers through email campaigns
In-active customers are normal thing in every kind of business accross platforms. Even the most popular brands have customers who go inactive for a while. It happens. Some are gone for good, others may just forgot about you. As long as they are in your email list, you have the opportunity to reconnect and get in-touch with them. The goal is always to make a sale.
One of the most common form of email regarding in-active customers is inviting them to reactivate their account. Consider sending a reactivation email to customers who haven’t opened your newsletter for the past five times. This also applies to those customers who have not purchased any product from you for the past five months. Or have not opened the email for the past 3 emails.
The challenge is always to know what happens to the emails you are sending your customers. Without those data, there is no way you are going to figure out who is who? This is where an email system comes in. With years dealing with clients who cries about how to deal with this kind of issues, Shoptech Media came up with an ecommerce platform that has email system built into it. All you need to do is send us a message by clicking the button below:
Don’t wait any longer, click that button and get ahead of your competition!
#3. Increase Conversion with Segmentation
One of the best ways to boost email conversions is to focus on segmentation. Create segments of your list based on the information you have on customers. Want to send a personalized email to a specific geographic region or buying behavior? You can do that with segmentation. And when you are able to segment, you can draft emails that appear to be written just for the recipient – even though there may be hundreds that receive the same email.
Here are areas where segmentation emails can help boost your sales:
- Retention emails
- Mails aimed at improving customer satisfaction
- Birthday mailings
- Abandoned shopping cart emails
#4. Emails Can be Used to Reward your loyal customers
Reward customers who have met a desired milestone, such as a dollar amount or number of products purchased. Just avoid limiting your reward to just discounts alone because they don’t have a long lasting impact on your customers.
Keeping customers coming back is one of the most important things you can do as a marketer.
#5. Better brand reputation management
With an email system, you are able to entice customers to leave product reviews on your website and other social review sites. This strategy serves two purposes: Firstly, it helps your brand image, and more importantly it will lead into a better customer service.
An irate customer can be pacified by being asked for feedback to understand what they disliked about your product and what changes they propose. Apologizing for not being able to fulfil their expectations and promising to provide better choices and services in future will help in mollifying and retaining the customer.
With feedback from real people who have bought from you, you will know exactly how to improve in order to make the customer experience better.
#6.. Build Trust and Loyalty
Email isn’t just for getting people to buy or reminding them that your brand still exists. It is one of the most valuable tools you have as an ecommerce provider to keep in touch with customers about their orders.
Use email to send tracking numbers, thank you notes and more. And when you send these emails, don’t forget to ask for product reviews. If you have done your job right, your customers will be happiest when they open that package that arrives in the mail. This is when you should ask for a review or recommendation.
Prompt order confirmation and tracking emails also help improve customer experience, which will make customers more likely to return and want to recommend your brand.
Are you excited about email marketing yet? It’s one Shoptech media’s favorite ways to boost sales, and I’m excited to share everything I know with you.
Again, if you need anything about email system built into your ecommerce platform, do give us a call or send us a message. We will be happy to set it up for you! Just click the button below: